Biofore-Magazine-2021

By Lorelei Yang Photography Getty Images & Florence Leung

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FEATURE

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China’s influencers shape buying trends for

billions The Chinese consumer has emerged as a powerful force with the potential to influence global consumption trends and sustainable design. Key Opinion Leaders or KOLs are an effective strategy for brands to engage with this market.

A new generation of Chinese consumers are learning to engage with and influence global brands.