Biofore Magazine 2022

ED I TOR I AL

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The climate crisis , the global pandemic, Russia's war in Ukraine and economic uncertainty have prompted people around the world to look at their lives from new perspectives. It has become a question of both daily choices and deeper values. In part, we have been forced to change. The pandemic-related containment measures prevented normal daily life for a long time. The exceptional situation in the energy market has led us to monitor electricity prices and reduce consumption. At the same time, we want to activelymake decisions and choices that will carry us far into the future. Howcan I playmy part in building a better tomorrow?What is meaningful and important now and in the future? Of course, these considerations also extend toworking life.We spend long hours at work, and for most of us, work is muchmore than a source of income. At its best, it provides a meaningful sense of community and belonging. Numerous studies show that people around the world want to do meaningful work. On pages 6-7 of this magazine, we explore this trend and what it might lead to. In a McKinsey survey, as many as 82% of respondents said it was important for an organisation to have a purpose beyond profit. The phenomenon was already evident before the pandemic and has only grown stronger in recent years. For many, the societal dimension of work is more important than the pay. Meaningful work also has an impact on leisure time, as it contributes to people's overall well-being. At UPM, we have an inspiring, forward-looking and bold purpose: we create a future beyond fossils. UPM's purpose and strategy are also explained by President and CEO Jussi Pesonen in an excellent interview on page 32.

According to scientists, themost effective way tomitigate climate change is to reduce the use of fossil resources. The transition towards zero-emission energy and renewable, recyclable materials is necessary. Sustainably managed forests and plantations enable change. At UPM, we want to provide solutions and challenge both companies and consumers to make responsible choices, whether it is about materials (page 16) or green energy (page 26). Together, we can tackle the biggest challenges. Join us on the journey beyond fossils! Hanna Maula , Editor-in-Chief

Editor-in-Chief Hanna Maula Managing Editor Sini Paloheimo Editorial Team Kristiina Jaaranen, Päivi Vistala-Palonen Content & Design Spoon Agency Cover photo Teemu Leinonen, LUT Printing Punamusta Cover UPMFinesse Silk 200 g/m² Pages UPMStar 1.2matt 100 g/m² Address UPM-Kymmene Corporation, PO Box 380, FIN-00101 Helsinki, Finland Tel. +358 (0)204 15 111 upm.com We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPMFibres, UPMEnergy, UPMRaflatac, UPM Specialty Papers, UPMCommunication Papers and UPMPlywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 17,000 people worldwide and our annual sales are approximately EUR 9.8 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPMBiofore – Beyond fossils.