Biofore Magazine 2022

By Payal Bhattar Photography Getty Images

FACTS AND F IGURES

7

LIVING PURPOSE IN DAY-TO-DAY WORK (% RESPONDENTS)

of executives and upper management agree they can live their purpose in their day-to day work 85%

AGREE/ STRONGLY AGREE

15%

THE QUEST FOR MEANINGFUL WORK g Nearly half of today’s workforce would willingly take a 15% pay cut for an organisation with an aspiring purpose g 15% of people with a demonstrated sense of purpose have a 15% lower risk of premature death 15%

85%

85%

NEUTRAL

of frontline managers and frontline employees are unsure or disagree that they can live their purpose in their day-to-day work

36%

49%

DISAGREE/ STRONGLY DISAGREE

13% 2%

FRONTLINE MANAGERS AND FRONTLINE EMPLOYEES

EXECUTIVES AND UPPER MANAGEMENT

SOURCE: PURPOSE-DRIVEN WORK, KPMG

IS ORGANISATIONAL PURPOSE IMPORTANT? SOURCE: MCKINSEY ORGANIZATIONAL PURPOSE SURVEY OF 1,214 MANAGERS AND FRONTLINE EMPLOYEES AT US COMPANIES, 2019

82% 72% 62% 42%

It is important to have a purpose

Purpose should receive more weight than profit

Their organisations have a purpose statement

Their organisations’ purpose statement drives impact

HOW COLLEGE GRADUATES VIEW PURPOSE IN WORK SOURCE: FORGING PATHWAYS TO PURPOSEFUL WORK: THE ROLE OF HIGHER EDUCATION (2019), GALLUP & BATES COLLEGE

43%

37%

15%

5%

Extremely important Very important Moderately important Slightly important or not important