How to use the UN SDGs in communications?

HOW TO USE THE UN SDGS IN COMMUNICATIONS?

Short introduction to UPM’s SDG approach In 2019, the UPM Responsibility Team together with UPM businesses analysed all 169 targets under the 17 UN Sustainable Goals (SDGs). Out of the 17 Goals the six most relevant Goals were selected based on the impact UPM can have, either by increasing our positive impact or by minimising the negative. Also, the strategic connections between our operations and the SDGs and possible business risks and opportunities of our solutions and products to support the SDGs were assessed. The guideline by GRI & UN Global Compact was used to evaluate our contribution to the SDG targets.

The chosen SDGs are:

Goal 6: Clean water and sanitation

Target 6.3: By 2030, improve water quality by reducing pollution, eliminating dumping and minimizing release of hazardous chemicals and materials, halving the proportion of untreated wastewater and substantially increasing recycling and safe reuse globally

Goal 7: Affordable and clean energy

Target 7.2: By 2030, increase substantially the share of renewable energy in the global energy mix

Target 7.3: By 2030, double the global rate of improvement in energy efficiency

Goal 8: Decent work and economic growth

Target 8.2: Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors Target 8.5: By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disa- bilities, and equal pay for work of equal value Target 8.8: Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employment

Goal 12: Responsible consumption and production

Target 12.2: By 2030, achieve the sustainable management and efficient use of natural resources Target 12.4: By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment Target 12.5: By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse

Goal 13: Climate action

Target 13.1: Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries

Goal 15: Life on land

Target 15.2: By 2020, promote the implementation of sustainable management of all types of forests, halt deforestation, restore degraded forests and substantially increase afforestation and reforestation globally Target 15.5: Take urgent and significant action to reduce the degradation of natural habitats, halt the loss of biodiversity and, by 2020, protect and prevent the extinction of threatened species

Read more: www.upm.com/Fundamentals/Our Responsibility targets/Sustainable Development Goals

General guidelines on how to use SDGs in communications Each Goal is comprised of several targets, and the Goal is just a headline for several, more precise targets. To use the correct Goal, you need to check the targets under the Goal. To be aligned with corporate key messaging, it is recommended that you use only the chosen six Goals when communicating how your business’s operations, solutions and products support the UN SDGs. However, if there is a significant impact on business level to some of the other Goals, these can be used in communication as well. Key guidance is to always verity the targets under the SDG to ensure that they are aligned with your messaging. Also, when telling about the SDG, use wordings such as “We have selected the SDGs to which we/ where we can contribute most either by increasing the positive impact or by minimising the negative” or “We/UPM support(s) the UN Sustainable Development Goal(s) (goal number)”.

For example, here are the targets under SDG 13 (Climate action):

13.1 Strengthen resilience and adaptive capacity to climate- related hazards and natural disasters in all countries

13.B Promote mechanisms for raising capacity for effective climate change-related planning and management in least developed countries and small island developing States, including focusing on women, youth and local and marginalized communities

13.2 Integrate climate change measures into national policies, strategies and planning

13.A Implement the commitment undertaken by developed- country parties to the United Nations Framework Convention on Climate Change to a goal of mobilizing jointly $100 billion annually by 2020 from all sources to address the needs of developing countries in the context of meaningful mitigation actions and transparency on implementation and fully operationalize the Green Climate Fund through its capitalization as soon as possible

13.3 Improve education, awareness- raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning

Note: Please, pay special attention when communicating about operational health and safety topics, as in our approach these topics are communicated under Goal 8 (Decent work and economic growth), not under Goal 3 (Good health and well-being).

Examples of topics to be communicated under the chosen six Goals

Goal 6: Clean water and sanitation

Target 6.3: By 2030, improve water quality by reducing pollution, eliminating dumping and minimizing release of hazardous chemicals and materials, halving the proportion of untreated wastewater and substantially increasing recycling and safe reuse globally

Topics to communicate with this SDG target: • In general, all water-related topics • Water use reductions • Water recycling • COD

• Effluent load • Responsible water use • Wastewater volume • Wastewater treatment

Goal 7: Affordable and clean energy

Target 7.2: By 2030, increase substantially the share of renewable energy in the global energy mix

Topics to communicate with this SDG target:

• Use of renewable energy/fossil free energy • Share of renewable energy

Target 7.3: By 2030, double the global rate of improvement in energy efficiency

Topics to communicate with this SDG target:

• Energy efficiency improvements

Examples of topics to be communicated under the chosen six Goals

Goal 8: Decent work and economic growth

Target 8.2: Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors

Topics to communicate with this SDG target: • Economic growth • Fostering innovation

• Net debt/EBITDA • Investments • Economic productivity improvements • Technological upgrading

• EBIT • Profit • ROE

Target 8.5: By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disa- bilities, and equal pay for work of equal value

Topics to communicate with this SDG target: • Equality initiatives • Aiming Higher culture • UPM Graduate programmes • Apprenticeship training programmes*

• Diversity • Employee Engagement & Enablement Survey / Index • Inclusive work environment • Learning and development of employees

• Bioforce trainees • Summer workers

*Can also be communicated under SDG 4, target 4.4.

Target 8.8: Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employment

Topics to communicate with this SDG target: • Contractor management • Human rights assessments • Health and safety • OHS management system

• LTAF & TRIF • Absenteeism rate

• Health Promotion Initiatives* • Health Promotion Programme*

*Can also be communicated under SDG 3, target 3.3 and 3.4.

Goal 12: Responsible consumption and production

Target 12.2: By 2030, achieve the sustainable management and efficient use of natural resources

Topics to communicate with this SDG target:

• Certified environmental management systems • Circular economy principles • Ecodesign

Target 12.4: By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment

Topics to communicate with this SDG target:

• Acidifying flue gases (NOX/SO2) • All reductions of chemical releases to air and soil

Target 12.5: By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse

Topics to communicate with this SDG target:

• Waste management • Waste reduction • Zero Solid Waste initiative

• Waste prevention • Waste recycling • Waste reuse • Ecodesign • Circular economy • Hazardous wastes

Goal 13: Climate action

Target 13.1: Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries

Topics to communicate with this SDG target: • CO 2 emissions • Climate change related topics

Goal 15: Life on land

Target 15.2: By 2020, promote the implementation of sustainable management of all types of forests, halt deforestation, restore degraded forests and substantially increase afforestation and reforestation globally

Topics to communicate with this SDG target:

• Sustainable forest management • Forest certifications (PEFC, FSC) • Certified fibre • Chain of custody of wood

Target 15.5: Take urgent and significant action to reduce the degradation of natural habitats, halt the loss of biodiversity and, by 2020, protect and prevent the extinction of threatened species

Topics to communicate with this SDG target:

• Biodiversity • Supporting in-land water bodies and their ecosystems • Sustainable land use

Visuals In order to promote awareness of the UN Sustainable Development Goals (SDGs - sometimes referred to as the Global Goals), a general logo and 17 individual icons have been developed. Entities outside of the United Nations System, including governments, intergovernmental organisations, not-for-profit organisations, and private sector entities, may use the SDG logo, the SDG colour wheel, and the 17 SDG icons in accordance with the requirements set out below.

Using the SDG logo for non-UN entities (logo without UN emblem)

CORRECT:

INCORRECT:

The logo with the emblem is for UN entities only, do not use it:

Using the colour wheel

CORRECT:

UPM supports the Sustainable Development Goals

When being displayed side-by-side with your entity’s logo, the SDG colour wheel must be accompanied by the text, “[Name of your entity/We] support(s) the Sustainable Development Goals”.

We support the Sustainable Development Goals

You can use UPM’s logo next to the SDG logo and colour wheel, however, please note: The integration or combination of any element of the SDG logo / colour wheel into a separate logo design is prohibited.

So do not insert anything into the wheel or into the logo, for example the UPM logo:

INCORRECT:

www.upm.com