UPM-Biofore-Magazine-1-2014-EN

UPM has a long history of improving material efficiency. In recent years, however, the company has paid evenmore attention to its rawmaterial, energy and water consumption. Efficient utilisation of resources is a core principle of UPM's Biofore strategy. "Wood is an important rawmaterial to us, and we want to ensure we use our renewable raw materials, energy and water efficiently. What we use, we use efficiently and responsibly," CEO Jussi Pesonen says. Among tough competition, success comes to companies who are able to leverage raw materials, energy and water efficiently, says UPM's President and CEO Jussi Pesonen. UPM intends to remain one of the sector's pioneers in resource efficiency, he continues.

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