UPM-Biofore-Magazine-1-2014-EN

08

26 GREEN PEARL OF THE MOTOR SHOW

The Biofore Concept Car presented at the Geneva International Motor Show has a green core: UPMFormi biocomposite and formable UPMGrada woodmaterial.

32 CHEFKOCH EXPANDS THE BRAND

Chefkoch.de, Europe's largest website focused on food and cooking, is now also looking to become a magazine.

Jussi Pesonen, UPM President and CEO, believes that only companies able to efficiently leverage raw materials, energy and water will prove successful among tough competition. UPM intends to remain one of the sector's pioneers in resource efficiency.

EDITOR-IN-CHIEF Elisa Nilsson

EDITORIAL STAFF Annukka Angeria, Asta Halme, Markku Herrala, Klaus Kohler, Anneli Kunnas, Monica Krabbe, Marika Nygård, Sini Paloheimo,

34 IN TIME

Päivi Salpakivi-Salomaa, Vivian Wang, Antti Ylitalo

36 GOLDEN HORN BRIDGE

UPMPlywood was involved in the construction of the Haliç subway bridge in Istanbul, in addition to the other new bridges that cross the Golden Horn estuary.

PRINTING PunaMusta Oy, Joensuu

COVER UPM Finesse Premium Silk 300 g/m 2 PAGES UPM Finesse Premium Silk 135 g/m 2 UPM-KYMMENE CORPORATION PO Box 380 FI-00101 Helsinki Finland Tel. +358 (0)204 15 111

24

UPM has established itself on the global pulp market. The best pros- pects are in China, where the increasing

38 APPEALING GROWTH ON THE HORIZON

Capital Market Day in London offered an opportunity to meet with UPM's management team members and to hear more about the company's strategy, economic development and business activities.

production of tissue paper, in particular, is boosting the demand for pulp. In the Asian market, the company has also acquired new customers in South Korea, Indonesia, Taiwan and Vietnam.

www.upm.com

1/2014  | 07