UPM-Biofore-Magazine-1-2015-EN

Marko Snellman Commercial Development Manager, UPM Biofuels 1 I have been responsible for negotiating sales contracts with our customers. There has been a high level of interest in the product since the very beginning – in that respect the negotiations have been very rewarding. That said, the negotiations began before we even launched production, so the process required a high level of mutual trust. 2 It has been a great experience contributing to the creation of a new and unique product. My job involves close contact with customers, and it has been important to make sure that the product’s properties meet customer needs and benefit the end customer. It is extremely interesting to be part of creating a new business. I previously worked in a commercial role in the oil industry, so I am familiar with the traditional oil market. Biofuels were new to me, so I have learnt a great deal at UPM. 3 The product is a quality an advanced biofuel that is suitable for all diesel engines. It reduces traffic emissions and increases the range of advanced biofuels on the market. 4 The product is significant to our fuel manufacturing customers, as it enables them to produce fuel mixtures in a flexible manner without the need to make changes to the existing distribution infrastructure. UPMBioVerno also has better properties than traditional biofuels. Numerous engine tests and fleet tests have proved that our biofuel works exactly like a traditional diesel fuel. The results of the tests have been excellent and in line with our expectations.

Henrikki Talvitie CEO, NEOT (North European Oil Trade Oy) 1 As a major Finnish wholesale distributor, North Euro- pean Oil Trade Oy sees it as its responsibility to provide UPMwith the best possible channel for selling biofuel to Finnish drivers. We have been involved in the project from the very beginning and worked with UPM to find the optimal andmost cost-efficient way of providing end customers with Finnish wood-based diesel. 2 Part of our company strategy is to ensure self-suffi- ciency in the supply of traffic fuels, including biofuels, both today and in the future. In addition to investing in production through our owners, SOK and St1, our goal is to support Finnish biofuel projects that use waste or residues as rawmaterials. Finding common ground with UPM in a project of national significance has felt particularly good. 3 All Finnish biofuels and traffic fuels benefit the economy, as every litre produced in Finland reduces the net import of energy. Renewable liquid biofuels are a modern solution that suits the current infrastructure and helps Finland achieve its renewable energy goals. 4 The availability of renewable Finnish biofuels ensures that end users can choose a product that is sustainable, ethical, and domestic, yet also competitive.

14 | BIOFORE

Made with FlippingBook Annual report