UPM-Biofore-Magazine-1-2015-EN

Harri Tuomaala Marketing and Communications Director, St1 1 We have worked with UPM to create an end product and develop its story andmarketing communication concept in the lead-up to the product launch. 2 Our collaboration has run smoothly from the start. The enthusiasm and energy of the entire teamhas been visible in our work throughout the project. Each team member has felt that we are creating a unique and innovative Finnish success story. As the members of the team all come fromdifferent backgrounds, the project has also helped us to take on new perspectives and learn new skills. 3 Renewable traffic fuels, including renewable diesel, are important to Finland for three reasons. Firstly, they reduce the need to import energy, which benefits the Finnish economy. Secondly, renewable fuels help us achieve our goal for 2020, when renewable energy should account for 20% of traffic fuels. Thirdly, UPM’s high-tech renewable diesel is a perfect match for diesel vehicles that are constantly being developed and have exacting requirements in terms of fuel quality. 4 When UPMBioVerno is combined with St1’s high- quality Diesel plus product, a large number of end customers can benefit . The high cetane number (>60) guar- antees outstanding ignition properties andmaximum engine performance. By using UPMBioVerno, all Finnish diesel car drivers can benefit from a world-class innovation and reduce Finland’s import energy costs. What’s more, each litre of Diesel plus containing UPMBioVerno helps us to reduce fossil CO2 emis- sions. UPMBioVerno is clean energy fromFinnish forests.

Jaana Särkisilta Sales Director, Fleet Sales, Bilia Oy Ab 1 I provided the car dealer's perspective. The majority of Bilia’s business customers opt for diesel Volvo models thanks to their improved engine power and reduced CO 2 emissions. The new Volvo DRIVE-E powertrains repre- sent cutting-edge technology, and their CO 2 emissions are at a level complying with the standards of most businesses. I believe that a large proportion of our customers will use UPM BioVerno to fuel their Volvos. 2 The story of UPMBioVerno, making fuel frompulp production residue, is so fascinating that it is both a pleasure and an honour to be part of it. 3 We are all responsible for our environment. Environ- mental matters are taken very seriously in vehicle manufacturing and recycling, and it’s great that we can also reduce our environmental footprint through our choice of fuel. 4 Volvo’s customers are environmentally aware and expect their vehicles to be fuel-efficient and environ- mentally friendly, at no cost to their driving pleasure. UPM BioVerno meets all these expectations.

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