UPM-Biofore-Magazine-1-2015-EN

TEXT SILJA KUDEL, VESA PUOSKARI

PHOTOGRAPHY UPM; COURTESY OF THE INTERVIEWEES

futures

Themany

of paper

T he death of print has been fore- told ever since digital media began to flourish 20 years ago. While it may be true that news- print has been hit hard in the internet age, there are many young innovators who believe that instead of mourning paper’s demise, we should rally around its renaissance. One of them is Spyros Bousios , Circular Economy Expert at the Netherlands KenniscentrumPapier en Karton (KCPK). Sharing his vision at the European Paper Week in Brussels last November, the young researcher predicted that paper is set to assume a key role within the emerging bio-based economy. “I expect the industry will become more flexible in its selection of raw materials andmore active in extracting maximum value out of its feedstock by supplying more than ‘just’ paper and board,” says Bousios.

Hold off the obituaries – print isn’t dying. Young visionaries predict an exciting future for the paper industry in eco-design and bio-based reincarnations.

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