UPM-Biofore-Magazine-1-2015-EN

TEXT VESA PUOSKARI

ILLUSTRATION LASSE RANTANEN

It’s no coincidence that UPM products raise the bar in safety and sustainability. They are designed that way from scratch through proactive product stewardship. Designing the perfect product

T he world around us is and energy is driven by global popu- lation growth, urbanisation and by an expanding middle class in the emerging markets. At the same time, there is steadily growing concern about product safety, which is a common issue for consumers all around the world. The future thus presents previ- ously unseen opportunities and chal- lenges. In response to these concerns, UPMhas created a product steward- ship approach focusing on eco-design, product safety and ecolabels. changing rapidly. Increasing demand for resources such as oil, food, water

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