UPM-Biofore-Magazine-1-2015-EN

TEXT UPM

PHOTOGRAPHY UPM

LABEL MARKET LIFTS OFF IN MEXICO

T his advice comes from Jose Garcia , UPMRaflatac Sales Director and General Manager for Mexico, Central America and the Caribbean. UPMRaflatac is doing just that. The company has recently opened a new service terminal in the bustling city of Guadalajara, the country’s third-largest metropolis by population and economic activity. With two terminals inMexico, several warehouses, and plans to upgrade its service network, UPMRaflatac is making a solid commitment to this vital market – and the company’s Latin American growth story. UPMRaflatac is not alone in turning west toMexico, as other label manufacturers are also making significant investments in building out their infrastructure. So how is UPMRaflatac standing out in such a competitive market? Fighting price wars with quality “It’s not easy,” acknowledges Garcia. The market is still extremely price-driven, and glue-applied labels still dominate as the label technology of choice for many printers. Consequently, many pressure-sensitive label manufacturers are engaged in a punitive price war to win business.

Want to be a part of the newest boom market for labelstock? Build your business in Mexico.

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