UPM-Biofore-Magazine-1-2015-EN

26 DIESEL MEETS ITS MATCH Tests performed by the VTT Technical Research Centre of

42 SEEING THE FOREST FOR THE TREES

Withmassive investments under way in pulp production, private forest owners will have to increase their output by tenmillion cubic metres per year in order to satisfy skyrocketing demand for pulp- wood.

Finland show that UPMBioVerno matches regular diesel in all key respects but one: it leaves a signifi- cantly smaller carbon footprint.

28 SPENDING MONEY TO MAKE IT GROW

44 STARTS BEAUTIFUL, STAYS BEAUTIFUL

The only way to make money is to spend it in the right places. UPM plans to invest €680million in major projects in the biofuels, self-adhesive label paper and pulp segments between 2013 and 2016. 32 THE MANY FUTURES OF PAPER Paper isn’t dying – it’s gearing up for a second life at the hub of the bio-based industry. Bold young researchers explain why thinking out of the box is a mission-critical for renewal in a mature industry.

EDITOR-IN-CHIEF Elisa Nilsson

It looks like hardwood yet is designed to tough out any conditions – without any maintenance worries for the homeowner. UPMProFi Veranda premium composite decking offers sustainable style that lasts. 46 SALUTING OUR PARTNERS IN SUSTAINABILITY UPMRaflatac’s Label Life Awards give recognition to suppliers who show exemplary commitment in promoting sustainability. Ricoh Industrie France took home first prize this year. 48 THE PAYOFF OF DOING GOOD UPM is among the first companies to be listed on Nordea’s Nordic Stars Equity Fund. The portfolio is targeted at investors looking for companies that combine sound ethics and smart business. 50 MAKING A MARK IN FOOD LABEL SAFETY As one of the world’s first labelstock producers to gain ISO 22000 food safety certification, UPMRaflatac leads the industry in producing safe labels for food products.

EDITORIAL STAFF Heli Aalto, Annukka Angeria, Kati Heikkonen, Sari Hörkkö, Klaus Kohler, Monica Krabbe, Silja Kudel, Anneli Kunnas, Kaisu Lehtomaa, Marjut Meronen, Pia Nilsson, Marika Nygård, Sini Paloheimo, Annika Saari, Päivi Salpakivi-Salomaa, Jaana Simonaho, Reetta Södervik, Päivi Vistala-Palonen, Vivian Wang, Antti Ylitalo

DESIGN Valve Branding PRINTING PunaMusta Oy Joensuu, 2015

36 DESIGNING THE PERFECT PRODUCT

It’s certainly no coincidence that products like the Biofore Concept Car are sustainable to the core. Every detail of every UPM inno- vation is the fruit of proactive and painstaking product stewardship.

COVER UPM Finesse Gloss 200g/m²

PAGES UPM Valor 68g/m²

UPM-KYMMENE CORPORATION PO Box 380 FI-00101 Helsinki Finland Tel. +358 (0)204 15 111 www.upm.com www.upmbiofore.com

38 LABEL MARKET LIFTS OFF IN MEXICO

Service, service, service – that’s the key to success in competitive Mexico, where UPMRaflatac has opened a service terminal in order to tap into this dynamic, growing market for labelstock.

40 STAY SAFE AND KEEP ON TRUCKING