UPM-Biofore-Magazine-1-2016-ENG
One of the world’s biggest startup events, Slush, took place in Helsinki in November, bringing together 15,000 attendees from around the globe; startups, investors and journalists. Slush reflects innovation, collaboration and ambition at its best – themes that also inspired this issue of our Biofore magazine. Events like Slush are a good reminder for us to stop and think where we stand in respect of new ideas, technologies andmaterials. Sustainable development was strongly presented at Slush this year, focusing on themes related to bio-basedmaterials and the circular economy. UPMpresented visions for sustainable growth and new partnership opportunities to a packed audience crowded around the Green Stage. You can readmore about our experience at Slush in this issue on pages 20–21. Innovation at UPM is a two-sidedmatter. On the one hand, it is the research and development work done through our own investments. On the other hand, it is development done through collaboration. Collaboration and innovation opportunities exist in several business areas for our partners and one concrete example is within utilisation of patents and technologies that are not in our core businesses. As an example of our innovation and sustainability work, this issue takes you to the Changshumill in China and to the new paper machine project that broadens our product portfolio to support customers in the Asia-Pacific region. As Jyrki Ovaska, Executive Vice President, Technology, states, the most significant new innovations are born by breaking the boundaries of traditional industry (p 15). I was inspired by the determination, boldness and curiosity of the young startup entrepreneurs at Slush and hope this issue inspires you to see the possibilities of cooperation and innovative thinking. Wishing our readers a year filled with fruitful collaboration and inspiration. Inspired by innovation and collaboration
BIOFORE IS UPM ' S GLOBAL STAKEHOLDER MAGAZINE
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UPM – The Biofore Company UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our company consists of six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper ENA (Europe & North America) and UPM Plywood. Our products are made of responsibly sourced, renewable raw materials. They offer alternatives to replace non-renewable fossil-based materials. We develop new innovative and sustainable businesses. Biofuels, biocomposites and biochemicals are based on our extensive know-how and strong position in the forest biomass sourcing and processing value chain. We live by our values – trust and be trusted, achieve together, renew with courage.
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Elisa Nilsson Vice President, Brand and Communications, UPM
1/2016 | 03
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