UPM-Biofore-Magazine-1-2016-ENG

TEXT HELEN MOSTER

PHOTOGRAPHY UPM

A powerful reading experience inspires, enlightens and entertains you. Most of the credit goes to the author, but high-quality paper that makes the book look and feel good also plays a role. Paper books retain strong reader appeal in markets such as Germany and Turkey. Makers of bestsellers

and countless numbers of book paper grades selected according to strict criteria. Despite the diversity, all authors, publishers and readers value the same basic properties: the colour tone of the paper, the touch and feel, and the contrast between the paper and the printed text, i.e. legibility. Partner Salzer Papier The paper grade that is used in the paperback editions of Stieg Larsson’s books is manufactured at the UPM Schongaumill in Germany. The paper is distributed across a wide area, including the Polish, French, Italian and Turkishmarkets. The book paper business started in Bavaria in 2012 when UPMPaper ENA launched its cooperation with Austrian family business Salzer Papier. UPMSales Manager Roland Mayer has been involved in the business for around a year. “Salzer Papier was searching for a new supplier of wood-based printing papers. Little by little, we were able to find just the right paper grade for paperbacks in cooperation,” Mayer explains. The cooperation has been very successful. UPMhas already taken a fair share of the German book paper market. The total volume of

W e all knowwhat it feels like to enter a book shop without any clear plan of what you are going to buy. It's almost impossible to decide where to start browsing. The supply is overwhelming. Each year, thousands of publishing houses produce thousands of new books to meet the insatiable appetite of their readers. One of the most popular books last autumn was detective novel The Girl in the Spider's Web by Swedish author David Lagercrantz . The novel, which has been translated into dozens of languages, is a continuation of the mega-bestselling Millennium trilogy written by the late Stieg Larsson . Suspense stories by Swedish detective novel authors are examples of successful novels that will live on after the hardback issue as paperbacks, audio books, eBooks andmovies. In Germany,

the first paperback versions of Stieg Larsson’s Millennium trilogy were published soon after the hardback editions. When the detective novel by Lagercrantz was published in German in the summer of 2015, the publisher Heyne Verlag published second, snazzy paperback editions of Larsson’s original trilogy. The books were printed on UPMBook creamy paper. Despite increasing digitalisation, readers still like printed books. For example, the world's largest book fair, which takes place in Frankfurt every October, drewmore than 275,000 visitors, an increase of 2.3% compared with 2014. Almost 10,000 journalists and bloggers reported news about authors and books to all corners of the world. There is plenty of news from Germany alone: more than 87,000 new titles were published in the country in 2014. That means millions of pages

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