UPM Biofore Magazine 1-2019

BIOFORE IS UPM’S GLOBAL STAKEHOLDER MAGAZINE

Edi tor ial

A journey worth taking The continuing rise in global consumption is a sign of increased well-being for more and more people around the world. Meanwhile, the risk of overusing all available resources and accelerating climate change are issues that can’t be ignored. There are always two sides to every coin. The question is: How can we increase the quality of human life around the world without overusing the natural resources of our planet? You’ll find many good answers on the pages of this issue of Biofore Magazine. Everything starts with responsibly managed commercial forests. We promote sustainable forestry and responsible wood sourcing in order to secure the growth of forests and their numerous benefits to all of us. Growing forests mitigate climate change by acting as effective carbon sinks, absorbing more carbon than they release. Did you, by the way, know that we at UPMplant about 100 new trees every single minute? What’s more, forests provide the renewable rawmaterial – the wood fibres and biomolecules – we use innovatively and efficiently to replace fossil-based and non- renewable materials in countless applications. As a global leader of the forest-based bioindustry we’re in a unique position to show the world the way to a future beyond fossils. This mission unites all UPMers, everywhere in the world. For me, forest and biobased innovations have been an endless source of inspiration each and every day. As I now step on a new path, I would like to take this opportunity to thank all of my colleagues, our customers, partners and readers for the memorable journey we’ve taken together. It has been a pleasure to have shared a part of it with you. All of this is crystallised in our promise: UPMBiofore – Beyond fossils.

ELISA NILSSON Vice President, Brand and Communications, UPM

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