UPM Biofore Magazine 1-2019

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38 CHINA’S RETAIL E-VOLUTION The Chinese online shopping market offers a futuristic foretaste of things to come.

44 SUPER-HIGHWAY TO SUSTAINABILITY

Renewable biofuels offer green transport solutions without requiring costly new infrastructure. 48 CHOOSING THE RIGHT ROUTE Lower emissions and improved logistics are two sides of the same coin. 52 WIN-WINS OF BIODIVERSITY A healthy planet is good for business: bracket fungi and osprey keep score on the condition of our forests. 56 INSPIRATIONAL DNA UPMRaflatac’s Biofore Site concept fosters a culture of sustainability.

EDITOR-IN-CHIEF Elisa Nilsson

MANAGING EDITORS Sini Paloheimo, Saara Töyssy

EDITORIAL STAFF Heli Aalto Veera Eskelin Markku Herrala Sari Hörkkö Kristiina Jaaranen Klaus Kohler Anneli Kunnas

Marjut Meronen Marika Nygård Maarit Relander-Koivisto Säde Rytkönen Annika Saari Tommi Vanha Päivi Vistala-Palonen

58 IN TIME

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ENGLISH EDITOR Silja Kudel

DESIGN Valve

PRINTING Erweko Oy

COVER UPM Finesse Silk 200 g/m² PAGES UPM Finesse Silk 130 g/m²

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UPM-KYMMENE CORPORATION PO Box 380 FI-00101 Helsinki Tel. +358 (0)204 15 111

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We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. We employ around 19,000 people worldwide and our annual sales are approximately EUR 10.5 billion. Our shares are listed on NASDAQ Helsinki Ltd. UPM BIOFORE – BEYOND FOSSILS. upm.com

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