UPM-Biofore-Magazine-2-2014-EN

TEXT HELEN MOSTER

PHOTOGRAPHY NIKOLAI LINARES/SCANPIX

kids’

For

eyes only!

paper is published in Denmark every Friday. It was clear from the very beginning that the newspaper would be published in a printed format. The publisher thought it was important to offer kids an opportunity to concen- trate on news in print formwithout video clips or other distractions constantly interrupting the reading experience. Interest in print news The 24-page newspaper has found its audience without major marketing efforts and all feedback has been posi- tive. Feedback about the content of the newspaper is received from chil- dren, parents, experts and politicians alike.

“All the news stories we see and hear on television, the radio and the internet are written for adults,” says Jonas Stenbæk Christoffersen , the Editor-in-Chief of Kids’ News. News often becomes part of chil- dren’s lives at an early age, but what do they understand about the complex events taking place in Ukraine and Syria? Copenhagen-basedmedia company BerlingskeMedia pondered these questions and decided to launch a surprising new product: a news- paper for 6 to 12 year old kids, which receivedmajor media attention when it was published in April. Some of the stories in Kids’ News are written by children and the news-

Children and newspapers – an impossible combination? Not at all. Children really appreciate reading and enjoy holding a newspaper in their hands. Danish newspaper Kids’ News provides children with a new reading experience – on their own terms.

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