UPM-Biofore-Magazine-2-2014-EN

I N T I M E

Promoting sustainability for the South- East Asia label industry UPM Raflatac’s promotional launch of FSC ® and PEFC™ certified labelstock has created keen interest among label converters in South-East Asia. Feedback from the region suggests that many label converters will be exploring Chain of Custody certification for their own production, which is now possible due to the availability of a range of UPM Raflatac FSC and PEFC certified paper labelstock. “Chain of Custody label certification is a powerful tool – it’s important for people to recognise that we can go much further with developments in sustainability,” commented one of the attendees, Jo-Joe Meejaroen from Weber Marking System, Thailand.

TEXT HENNA HELNE PHOTOGRAPHY KIM VARSTALA / THE FINNISH INSTITUTE IN LONDON

BEAUTIFUL PLYWOOD

Twenty metres of light plywood: as simple as possible, as beautiful as possible. When Susanna Pettersson , the director of the Finnish Institute in London, heard the wishes of Linda Bergroth , the designer of the Institute’s new premises, she did not hesitate. She knew she would ask UPM to provide the plywood. “I immediately contacted UPM and the answer came back just as quickly as I had contacted them.” The plywood was shipped from Helsinki to London and now a huge wall of plywood

cabinets characterises the newly opened Institute in the trendy King’s Cross area of London. “As an element, wood is a strong state- ment from Finland. The plywood wall tells passers-by something about the history of Finnish design and architecture.” The Institute was founded in 1989 and the main reason for its existence is very down-to-earth: increasing the wellbeing of people. Everyone is better off when society functions properly and people can draw from a rich cultural heritage.

“We feel that the Institute is a so-called ‘think and do tank’ and our activities promote inter- action between Finland, the UK and the Republic of Ireland.” There are a total of 17 Finnish Institutes around the world, similar to the one in King’s Cross, and the Finnish Institute in London cooperates closely with them in connection with various research projects and events. The new premises of the Finnish Institute

in London can be admired at Unit 1, 3 York Way, King’s Cross, London.

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