UPM-Biofore-Magazine-2-2017-ENG

TEXT MATTI REMES   PHOTOGRAPHY JANNE LEHTINEN, UPM; COURTESY OF THE INTERVIEWEES

High-quality labels attract beer buyers

C raft beers fromdifferent microbreweries first made their breakthrough in the United States. Today the craft beer boomhas spread all across the world. Beer connoisseur and blogger Noora Kokkonen from Helsinki is not surprised that microbrewery products are now, quite literally, on every beer enthusiast’s lips. “The complex taste of craft beers is fascinating. There’s a brew for every occasion, whether you are craving a beer to chill out with on a summer’s day or a beverage to accompany a certain dish,” explains Kokkonen. Kokkonen enjoys tasting new beers as they appear on grocery shelves. When a novelty comes out, she is initially drawn to bottles

Beer enthusiasts not only appreciate a varied range of tastes in craft beers, but also an appealing package, starting with an eye-catching label.

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