UPM-Biofore-Magazine-2-2017-ENG

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What kind of products will the world need in 2030, and how will bioeconomy meet the challenges of a growing demand?

28 HIGH-QUALITY LABELS ATTRACT BEER BUYERS

46 CLEANER ROAD TRAFFIC WITH RENEWABLE FUELS With traffic on the rise, transport emissions must be brought under control in order to curb climate change. UPMBioVerno biofuel is a step in the right direction. 50 MARKET AGILITY IN ELECTRICITY CONSUMPTION PROVIDES A COMPETITIVE EDGE UPMEnergy offers a brand-new

Beer enthusiasts not only appreciate varied flavours in craft brews, but also an appealing package, starting with an eye-catching label.

EDITOR-IN-CHIEF Elisa Nilsson

31 ABSORBED IN BOOKS

EDITORIAL STAFF Heli Aalto, Markku Herrala, Sari Hörkkö, Kristiina Jaaranen, Klaus Kohler, Monica Krabbe, Anneli Kunnas, Pauliina Leppänen, Marjut Meronen, Marika Nygård, Saara Pakarinen, Sini Paloheimo, Maarit Relander-Koivisto, Mari Ruissalo, Annika Saari, Hisense Sun, Reetta Södervik, Ari Voutilainen, Jessie Yao.

In Germany, many bookshops not only sell books, but also introduce customers to interesting new titles.

service by selling expertise to major industrial consumers of electricity.

34 EVERYBODY LOVES WOOD

Wood is a belovedmaterial that smells good and feels good to touch. It even has positive effects on our health.

52 TOUGHER THAN THE REST

DESIGN Valve

Families with children need decking that is not only durable and low- maintenance, but also cosy and easy on the eye. UPMProFi is up for the challenge.

PRINTING Erweko Oy

38 STRONG PATENT PORTFOLIO

SECURES FUTURE VALUE CREATION UPM innovations are protected by a strong patent portfolio, which not only provides a competitive edge, but also a solid basis for future value creation.

COVER UPM Finesse Silk 200 g/m² PAGES UPM Finesse Silk 130 g/m² UPM-KYMMENE CORPORATION PO Box 380 FI-00101 Helsinki Finland Tel. +358 (0)204 15 111 www.upm.com www.upmbiofore.com

54 SUSTAINABLE VITICULTURE IN SOUTH AFRICA

From soil management to wine bottle labels, sustainability is the watchword of top wines grown in Cape Floral Kingdom.

42 BONDING BREAKTHROUGH: THE NEW LIFE OF LIGNIN

WISA BioBondmarks the beginning of a new era in plywood production. UPMPlywood's bonding innovation largely replaces oil-based phenol with environmentally sustainable lignin.

58 RESPONSIBLE FIBRE IS A DIFFERENTIATOR

Sustainability and Nordic origins have become important competitive assets for UPM’s copy paper brands in China.

44 CHINESE FAMILIES CHARMED BY NORDIC TIMBER

Functional children’s furniture made of Nordic wood is becoming a big hit in China.

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