UPM-Biofore-Magazine-2-2017-ENG

TEXT SAARA PAKARINEN   PHOTOGRAPHY RAMI LAPPALAINEN

Market agility in electricity consumption provides a competitive edge

UPM Energy offers a brand-new service by selling expertise to industrial scale electricity consumers. W ith the electricity market facing the biggest change in its history, buying electricity can be the most difficult part of sourcing rawmaterials for industrial consumers. Even though the market’s focus is now shifting fromproducers to consumers, there are still many challenges. The market is increasingly handled in real-time, and it is becoming more complex and harder to predict. Prices fluctuate significantly depending on the time of day and season, and the market is evolving more rapidly than ever. Recent years have also seen an increase inmarket regulation. Industrial consumers can be the winners of the ongoing market change, and the potential benefits are great, but very difficult to realise. If a large industrial company wants to buy its electricity directly from the market, the process is time-consuming, andmight even require a whole day’s work from several people. If the company cannot devote enough time to buying smart, it could end up purchasing expensive electricity, and thus lose a valuable advantage. UPMEnergy extends its helping hand to tackle this problem. UPMhas been operating in the Nordic electricity market both as a producer and a consumer since the birth of the market. Now the company is sharing its unique expertise to help customers. “We have extensive experience in the processes of an industrial scale electricity consumer, and we know how these processes are seamlessly incorporated with the electricity market,” says Anne Särkilahti , Director, Business Services, UPMEnergy.

“We help our clients to integrate their industrial

processes with the electricity market,” says Anne Särkilahti from UPM Energy.

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