UPM-Biofore-Magazine-2-2019

Innovat ion in Biofore

TEXT Matti Remes   PHOTOGRAPHY Janne Lehtinen, UPM

FOREST FILM LAYS FOSSILS TO REST Wood-based labelling innovations offer a great example of how UPM’s dedicated efforts to develop materials replacing fossil-based raw materials are starting to pay off with commercial breakthroughs. D emand for renewable packaging materials is increasing rapidly, especially in consumer products such as food and cosmetics. The same trend is visible in labelling materials: consumers are eager to replace fossil-based resources with renewable rawmaterials. UPMRaflatac and UPMBiofuels of UPMRaflatac’s film label stock business in the EMEIA region. “We are now taking the first concrete steps to fulfil our promise of gradually eliminating fossil-based based polypropylene, is the first labelling material of its kind on the market, affirms Tuomo Wall , Director

As versatile as plastic International food and cosmetics companies are spearheading efforts to increase the use of renewable and completely recyclable packaging materials. Unilever, for example, aims to start using completely reusable, recyclable or compostable plastic packaging by 2025. Procter & Gamble has announced that they will decrease their use of virgin plastic produced Forest Film label stock comes with a promise of complete chain-of-custody traceability, meaning that its origins and production chain are verified by an independent third party.

rawmaterials. At some point, we aim for all of Raflatac’s plastic films to be produced from either recycled or renewable rawmaterials,” Wall promises. In tandemwith Forest Film, UPM Raflatac has also launched a new Fossil Free Adhesive, which is likewise produced wholly from renewable rawmaterials. Together with UPM Raflatac’s labelling materials, it forms part of a comprehensive solution in which every component supports sustainability.

have together developed a new product in direct response to this rising demand. Forest Film is a new labelling innovation made fromUPM BioVerno naphtha produced at UPM’s Lappeenranta Biorefinery. Renewable naphtha is a fossil-free rawmaterial made from crude tall oil, a residue from pulp production. Forest Film, being made of wood-

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