UPM-Biofore-Magazine-3-2014-EN

26 EVERYONE WINS WITH RAFCYCLE

16 20 Finland’s distinctive strengths in renewable energy production and bioeconomy in general stem from extensive natural resources, top-level expertise and a strong industrial basis.

Waste has become a money-saving resource in the label industry.

28 OFFICE PAPER IN HIGH DEMAND IN ASIA

O“ce or copy paper is a growing industry in the Asia-Pacific region. Read what customers such as Xi ' anWenbo Science and Technology, Zhenxingheng and Wuxi Baiwen Paper especially value in UPM’s o“ce paper.

EDITOR-IN-CHIEF Elisa Nilsson

EDITORIAL STAFF Annukka Angeria, Asta Halme, Markku Herrala, Terhi Jokinen, Klaus Kohler, Anneli Kunnas, Monica Krabbe, Marika Nygård, Sini Paloheimo,

30 PAPER LOVED BY HUMAN SENSES Believe it or not, the type of

media and the reading method matter. Diœerent media invoke diœerent kinds of sensations, and the more senses triggered, the better the humanmemory works. Even in the current world of state-of-the-art technology, we increasingly need something to touch: paper.

Päivi Salpakivi-Salomaa, Vivian Wang, Antti Ylitalo

CONTENT A-lehdet Dialogi Oy

DESIGN Valve Branding

PRINTING Erweko Oy

COVER UPM Finesse Silk 250 g/m² PAGES UPM Finesse Silk 135 g/m²

36 EVERYTHING FROM SPRUCE PLYWOOD

24

Riku Härkönen , the Product Manager of WISA-Spruce, explains the reasons behind the success of UPM’s spruce plywood. 38 ROYAL TECHNOLOGY MISSION AND HIS MAJESTY KING CARL XVI GUSTAF OF SWEDEN, VISIT BIOFORE HOUSE In November, UPMwas honoured to host The Royal Swedish Academy of Engineering Sciences (IVA). As patron of IVA, His Majesty King Carl XVI Gustaf of Sweden participated in the event.

UPM-KYMMENE CORPORATION PO Box 380 FI-00101 Helsinki Finland Tel. +358 (0)204 15 111 www.upm.com www.upmbiofore.com

Forest certification schemes aim to ensure that forests are managed in an economically, environmentally and socially sustainable way. UPM promotes all credible forest certification schemes.