UPM-Biofore-Magazine-3-2016-EN

As the leader in integrating the bio and forest industries, UPM takes responsibility for building a sustainable and healthy future for future generations. At the same time we recognize our responsibility to our employees, shareholders, customers, partners and other stakeholders. We must be able to prove every day that being profitable and increasing social value go hand in hand. This issue of Biofore discusses responsibility as an investment. Investors – as well as all other stakeholders – value responsibly operating companies that fuel positive environmental, economic and social change through business. These companies have the ability to create both shareowner value and social value in ways which are sustainable. In our main story (pages 10–13) UPM’s Chairman of the Board BjörnWahlroos states that a responsibly operating company manages risks generally better than others and will generate more stable shareholder returns in the long term. He also emphasizes the responsibility of the company to other stakeholders and society as a whole. Responsibility is the very core of UPM’s Biofore strategy. For us, responsible business means focusing not only on our own operations but on the whole value chain, and finding sustainable business solutions in active dialogue with our customers, suppliers and partners. Responsibility is a good investment

Responsible Fibre™ verified by UPM guarantees that the product meets the industry’s most demanding environmental and social responsibility criteria verified by a third party.

BIOFORE IS UPM ’ S GLOBAL STAKEHOLDER MAGAZINE

The sign of responsibility.

ORDER YOUR PERSONAL HARD COPY AT order@upm.com

Our responsibility criteria cover the whole lifecycle of a product from forestry and sourcing to sustainable production. They also cover the social responsibility aspects that are important for us. Explore and experience the world of Responsible Fibre™ at responsiblefibre.upm.com . You will see how every little choice can make a difference.

SUBSCRIBE TO OUR PRESS RELEASES AT www.upm.com/media

UPM – The Biofore Company UPM leads the integration of b​io and forest industries into a new, sustainable and innovation-driven future.​ Our company consists of six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA (Europe & North America) and UPM Plywood. Our products are made of responsibly sourced, renewable raw materials. They offer alternatives to replace non-renewable fossil-based materials. We develop new innovative and sustainable businesses. Biofuels, bio­ composites and biochemicals are based on our extensive know-how and strong position in the forest biomass sourcing and processing value chain. We live by our values – trust and be trusted, achieve together, renew with courage.

TWITTER @UPM News, www.twitter.com/ UPM News

UPM – The Biofore Company. www.upm.com

LINKEDIN www.linkedIn.com/ company/ UPM-Kymmene

Climate

YOUTUBE www.youtube.com/ upmdotcom

Responsibility is about values and commitment, but first and foremost, it is about actions. As always, actions speak louder than words.

Biodiversity

FACEBOOK www.facebook.com/ UPMGlobal

Water

Elisa Nilsson Vice President, Brand and Communications, UPM

Responsibility criteria

Social responsibility

3/2016  | 03