UPM-Biofore-Magazine-3-2016-EN

I N T I M E

From Finnish woods to Chinese nurseries

DJSI LEADER FIVE TIMES IN A ROW UPM has been listed as the forest and paper industry leader in the Dow Jones Sustainability Europe Index (DJSI) for 2016–2017. This is the fifth time that UPM has retained its leadership position. In October, UPM was included on the CDP Climate A List, meaning the company received an “A” grade for its actions to mitigate climate change. This is the eighth year that UPM has received recognition from the CDP’s climate change program for its climate actions and transparent climate reporting.

Demand for Nordic timber is at an all-time high in the Chinese furniture industry, especially in the children’s furniture segment. “China is the third largest market for UPM Timber, and the furniture industry is our main end-use segment,” says Mikko Hyvärinen , Director of Sales and Supply Management. Finnish timber has a good reputation in China, and Finland is seen as a dependable business partner. “Nordic wood is perfect for children’s furniture, since it is 100% non-toxic, safe and long- lasting,” says Hyvärinen. Chinese furniture-makers appreciate the high quality and beautiful light shade of Nordic timber, which adds a touch of Scandinavia to Chinese nurseries. “UPM Timber is honoured to be involved in creating a safe and healthy environment for Chinese children to play, sleep and live in,” Hyvärinen adds.

LABEL EXPANSION IN POLAND UPM Raflatac is expanding its asset platform in Wroclaw, Poland. UPM Raflatac will strengthen its position by building a new coating line at the Wroclaw label stock factory. By installing a new coating line and related reel handling and slitting capacity additions, the company aims to meet increasing demand for self-adhesive label stock in Europe. The new line is planned to come on stream in the first half of 2018.

Old meets new in Helsinki’s market square

Plywood is the starring material in new designer market stalls that will rejuvenate Helsinki’s 200-year old Market Square. The design is based on a competition won by four Aalto University students. The prototype is a sturdy combination of plywood and canvas celebrating the simple beauty of Nordic design. The plywood was supplied by UPM. “The winning stall is original, yet connected to local tradition. The materials are surprisingly light and beautiful,” described the jury. The new stalls are set to grace the Market Square in summer 2017 when Finland celebrates 100 years of independence.

THE NAME SAYS IT ALL

Junction of innovators

You can now read Biofore Magazine and other interesting stories at www.upmbiofore.com.

UPM was looking to connect with innovators and find exciting new digital solutions for its supply chain at the

As of 1 October 2016, the UPM Paper Asia business area was renamed UPM Specialty Papers. The new name highlights the

Junction hackathon in Helsinki in November. Junction is Europe’s leading hackathon, bringing together top developers, designers and

entrepreneurs from across the world. UPM offered participants the challenge of creating digitalized solutions, services and data analytics utilizing supply chain data.

business area’s strategic focus on specialty papers and its global scope of operations.

08 | BIOFORE

3/2016  | 09

Made with FlippingBook - professional solution for displaying marketing and sales documents online