UPM_News_2016

10 October 2016 www.upmpaper.com UPM NEWS

PAPER CATCHES THE READER’S EYE WHAT MAKES A GREAT CUSTOMER CONNECTION?

Printed on UPM Impresse Plus C on CSWO press

EDITORIAL

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NEWSBRANDS, MAKE NOISE! Newspapers are keeping too quiet about their great reach

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THE IMPRESSE PLUS C STORY

How an eye-catching beauty was born

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CREATIVE WITH COLDSET

Alma Manu’s clever solutions for advertisers

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REVOLUTION IN A BOX

DC Thomson’s digital print head is Printed Innovation of the Year

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OOZING LUXURY

The Telegraph Fashion Supplement chooses paper with style

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ANALOGUE FOREVER

Why Funke Mediengruppe loves print in the digi-age.

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FUSSBALL BILD

Bold debut from a new sports star

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Published by UPM Paper ENA Georg-Haindl-Strasse 5 86153 Augsburg Germany paperinfo@upm.com www.upmpaper.com Editor-in-Chief Terhi Jokinen Editors Silja Kudel, Edvard Grilc, Christine Wahl, Carola Malzner, Riikka Schenk, Mari Hirvi, Saara Töyssy English editor Silja Kudel Production by Painotuote Roulamo Oy Technical supervision Olli Juntunen, Martin Schorn, Matthias Reh, Chris Venables Paper UPM Impresse Plus C, 51 gsm Printed by Alma Manu Oy, Finland UPM NEWS October 2016

ARE YOU A SLAVE TO YOUR SMARTPHONE? Watch for the warning signs of digital burnout

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SWITZERLAND’S MENGIS SEES THE BIG PICTURE

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AUSTRIA’S PRINT LOYALISTS

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THE TRUTH ABOUT THE MILLENNIALS

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POLYGRAFSNAB: FROM RIVAL TO PARTNER

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SWIPE PRINTS THE BEST OF THE WEB

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BUILDING BONDS

UPM’s Ken Ehrnrooth knows how to build a lasting customer relationship

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RESPONSIBLE FIBRE: THE WHYS AND HOWS

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TRUST IS BUSINESS CAPITAL IN SERBIA

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UNDISCOVERED WORLDS

Digital isn’t the only realm of publishing innovation

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MILLS IMPROVING YEAR BY YEAR

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Editorial

Long live print!

n We at UPM believe passionately in a profitable future for print. Within these covers, we explain some of the reasons why. We also share stories of publishers nurturing print as part of a genuinely multi-platform publishing strategy. UPM has invested heavily over the years in having forward- looking market insight, keeping a close eye on the supply and demand of graphical papers. This has been a driver of our Biofore strategy and a unique differentiator in the industry. We have created new business units and moved into new areas such as biofuels, bio-composites and CO 2 -free energy. What does this mean for our paper customers, then? It means that UPM is a financially solid supplier. Our diverse and growing operations mean that we are well placed to weather any short-term turbulence in the graphic papers market. We are the largest supplier of newsprint to the European market, supplying over two million tonnes from our six mills across Europe. Our extensive mill and supply chain network enables flexible back-up in times of heavy booking and optimization of production without endangering our promise of high-quality service to our customers. Last summer we sold our German Schwedt mill to LEIPA, who plans to convert the mill for production of liner board. Even so, we still have a vast newsprint operation spread widely across Europe and can continue to ensure reliability of supply. Recently we announced an organizational change bringing our News & Retail businesses under the same roof. That was a natural move for us. One of the products visibly uniting these two worlds is our new product innovation, UPM Impresse Plus C, an SC paper meant for CSWO printing. We are currently testing the new paper on industrial scale and aim to bring it onto the market in the coming months. The ultimate challenge all publishers face today is marrying print and digital in a compelling fit-for-purpose channel mix, playing to the unique strengths of each platform. In these challenging times, we should work in partnership, helping each other navigate through to a successful future. The digital deluge is unstoppable, but all of us would benefit from occasionally switching off our smartphones and picking up a newspaper. Join us for a digital detox: unplug, lean back and enjoy a quality read you can feel in your fingertips.

Anu Ahola, Senior Vice President, News & Retail, UPM Paper ENA

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make more noise! Newsbrands, A recent survey delivers definitive proof that newspapers are extremely effective at attracting engaged, attentive readers – but newsbrands are failing to drive home this message to advertisers.

Text: Silja Kudel Photos: Matti Immonen, UPM N

umerous individual stud- ies from past years have con- firmed that newsbrands deliv-

vice campaigns. Newspapers further- more supercharge the effectiveness of other media when they are included in the mix, making TV campaigns twice as effective and online promotions four times more effective. These findings will hopefully pro- vide the newspaper industry with fresh incentive to make more noise about the unique benefits it can offer to advertis- ers. “If you look at the big digital brands like Facebook, they are all investing millions in econometrics to prove their marketing effectiveness,” says Alex Steer , head of technology, effective- ness and data at media agency Maxus. “The newspaper industry now needs to make an equal commitment to tell- ing advertisers why it’s still one of their most important channels.”

er a great return on investment (ROI). Until now, however, incontestable proof of a larger scale has been lacking. That proof has now been deliv- ered beyond reasonable doubt by sur- vey findings released in July by the UK marketing body Newsworks. The re- sults are based three major studies con- ducted by the respected Benchmarket- ing econometrics consultancy, who performed a detailed analysis of 500 econometric models from 2011–2016, mining multiple data sources to verify the consistency of the findings. And the figures spell great news for print: newspapers definitively en- hance overall campaign effectiveness. The percentage varied from 20% for FMCG campaigns to four times for ser-

Print, digital, or a combination? The abundance of different available advertising platforms makes it tricky for today’s advertisers to choose the right channel for their needs. To make the decision easier, here are six compelling arguments why newspapers make a great addition to any advertiser’s marketing mix: 1. Newspapers have an impressive population-wide reach, enabling advertising to be targeted at groups such as people with a higher education. 2. Readers actually trust print content – even the advertising! 3. An impressive 50% of readers who take note of a newspaper advertisement also visit the advertiser’s website. 4. Newspaper readers tend to talk more about brands and share information they picked up from the newspaper. 5. Virtually the entire reach is delivered in one day, creating an immediate response for the advertiser. 6. The ROI of campaigns that include newspaper advertising is twice as high as those excluding newspapers. Newspaper has great advertising punch

Source: printpower.eu

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A brilliant sample of talent-pooling at Jämsä River Mills: (from right) SC expert Kimmo Finnilä joined forces with newsprint specialist Mikko Aho, Product Manager Olli Juntunen and Veli-Pekka Laurila to test SC papers in CSWO printing in summer 2015.

Combining silky smoothness, a fabulous print finish and great fingertip appeal, UPM Impresse Plus C is a new paper for high-end coldset web offset applications. We take a peek behind the scenes of its ongoing customer-driven development process.

Text: Terhi Jokinen Photo: Pekka Rötkönen

T birth of an eye-catcher The Impresse Plus C story:

The beauty of trial and error Using trial and error as the driving force of creativity, the UPM develop- ment team kicked off the R&D process in earnest at the end of 2015. The new paper underwent laborato- ry tests at the UPM R&D centre to an- alyse the impact of various technical modifications. The product was simul- taneously tested by selected customers, who gave immediate feedback.

row,” says Olli Juntunen , Product Manager at UPM Jämsä River Mills, where the project began in summer 2015. “After the initial trials we noticed that our SC paper was giving surprisingly good printing results in coldset applica- tions, too. There were some runnability issues, however, and some initial com- patibility issues with inks. Too much ink was building up on the common im- pression cylinder,” reveals Juntunen.

he original idea for Impresse Plus C came from UPM’s tech- nical sales teams, who work closely with customers around Europe and pass on their suggestions to mills. They proposed that UPM should test the suitability of its current SC papers for coldset printing. “We listen carefully to what our cus- tomers require, and we’re always ready to evaluate all their good ideas here at the mill to match their needs tomor-

“The biggest challenge was mak- ing the structure of the paper ‘open’ enough for coldset printing,” adds Kimmo Finnilä , Engineer, Develop- ment and Technical Customer Service at PM6, which produces the paper. Smoothness and shine As often happens in R&D, the project met with its fair share of challenges. “At one stage we almost lost the wow factor – the print finish wasn’t look- ing great anymore. But thanks to our precise and systematic modifications, we were able to return the smoothness and shine,” says Finnilä. UPM Impresse Plus C offers a smooth, luxuriant finish that helps CSWO printed publications truly stand out. This makes it ideal for high- end applications such as retail adver- tisements, special interest newspapers and magazines. It is not necessari- ly the easiest product to print, how­ ever, as it requires extensive knowl- edge from the printer and optimiza- tion on press. But, when the balance is right, the end result is well worth the extra effort. “I think this paper looks brilliant. We have a great product that truly catches the reader’s eye. Next it’s up to our sales team and CSWO printers to make this innovation a success,” concludes Juntunen.

Where does this product fit into the UPM product range ? n UPM Impresse Plus C will enlarge UPM’s offering for our coldset customer base. We will be able to offer outstanding print quality with high smoothness, a nice feel and a magazine-style appearance to support our cus- tomers’ print competitiveness. The product has a high bulk (1.1) and brightness level of 80. What are your expectations for this product? tual titles, inserts and value-adding advertising materi- al. On top of this, we offer a competitive advantage to our coldset customers in segments such as special week- end publications and magazine-type products. This will push coldset printing towards higher added-value print- ing products. What’s the next step?

We will meet future customer needs by improving the competitiveness of coldset printing. UPM Impresse Plus C will enable our customers to expand their product of- fering especially in the commercial printing of contrac-

In the final pre-launch stage, we will work closely with printers with different kinds of printing machines to fine- tune the product’s printability and gain enough experi- ence for the commercial launch in the coming months.

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Alma Manu gets with coldset CREATIVE

Text and photos: Saara Töyssy

We take a peek behind the scenes at Alma Manu, a leading Finnish printing house that is growing its business by developing new services tailored to the diverse needs of advertisers. A lma Manu printing house in Tampere, Finland is home to Aamulehti , the country’s sec-

Print gets the company close to the customer, into their homes and hearts. It says: ‘We are here, and we’re here to stay,” says Matti Käki, Director of Alma Manu.

Creating a great user experience

employs around 1,000 people, 850 of whom are postal carriers. Due to long distances in Finland, the most practi- cal solution is to deliver daily newspa- pers straight from the printing houses to subscriber’s letterboxes. The printing house runs in three shifts, with about twenty people working each shift. During its first two years in opera- tion, the new printing house focused on honing its operations and in-house printing, including the 20 different newspaper titles owned by Alma Me- dia, the company that produces Aamu­ lehti . When all was running smoothly by early 2015 – at which point Mat- ti Käki joined the team as director – Alma Manu made the strategic decision to increase printing advertisements and external titles. “Our Manroland ColormanAutoprint printing press has three folders which enable us to print three newspapers at the same time. We print six daily news- papers in prime time and run at full ca- pacity at night. But during the day we have capacity to service advertisers and other customers,” Käki explains. Now, in September 2016, most of the printed titles are for external clients. Through active sales work, the propor- tion is expected grow each year. “We offer services no one else can offer. It is possible to put out as many as twelve supplements at once, some of which can be advertising supplements. Although Alma Manu has a clear com- petitive edge on other smaller printing houses, winning contracts for special services has required constant research and development, actively listening to the customers’ needs and picking up the phone when necessary,” says Käki.

A leading role in Alma Manu’s R&D is played by Jussi Pekkarinen , Manag- er for Quality and Environment. After 31 years at the printing house, his cur- rent main responsibilities are research and development, quality management and environmental issues. “We have actively taken part in dif- ferent collaborative research pro- grammes in the paper and printing busi- nesses over the years, with UPM as one of our partners. Taking part in industry discussions has enabled us to develop our services to better meet customers’ needs. We are proactive in creating the best possible print user experience for the end-customer. A useful service can be anything from a rain-proof cover for a track betting magazine to a quick lead time for a sports publication,” Pekkari- nen explains. The future looks promising for Alma Manu, especially with further improve- ments awaited in coldest offset printing thanks to innovations such as UPM Im- presse Plus C, which – as confirmed in recent test runs – delivers a more mag- azine-like feel to coldset printing prod- ucts. “A printing house has to find a bal- ance between giving the customer what they need for a successful mar- keting campaigns and finding a paper that offers a suitable price-quality ratio. Our customers have been surprised at what coldset printing can accomplish: high-quality print at lower cost, along with a flexible service model and ex- cellent opportunities for effective audi- ence targeting,” concludes Käki.

ond largest daily newspaper founded in 1881. Faced with the slow but steady decline of printed newspaper circula- tions and the rapid rise of digital read- ing, the printing house is taking a cre- ative approach to drumming up new business in advertising and magazine publishing. Recent improvements in the quali- ty of coldset offset printing have ena- bled the printing house to better serve the special needs of many advertisers. A large printing house of Alma Manu’s size can furthermore offer service models that smaller businesses cannot, such as effortless printing of advertis- ing supplements for as many as 60 dif- ferent newspaper titles. “It is clearly visible to us that print generally and especially supplements have a special place in the advertis- ing palette of large companies. A print- ed advertising supplement is a mark of presence. Whenever a bigger company enters the Finnish market, they choose print to make an impression. XXL, Gi- gantti and Lidl are good examples. New customers: this way! A new printing house was built alongside Alma Manu’s exist- ing facility in the industrial area of Sarankulma in Tampere in 2013. Alma Manu

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Our personalized campaigns have generated a great social media buzz and uplift in sales.

Printed for YOUR EYES ONLY

This year’s Printed Innovation of the Year is a revolution in a box: a digital print head enabling newspapers to be uniquely customized to engage reader involvement.

Text: Silja Kudel Photos: DC Thomson, newsawards

T here’s something heart-warming about the idea of your newspaper calling you by name and wishing you a merry Christmas. Just as there’s something fun and appealing about your evening tabloid turning into a per- sonal lottery ticket after you’ve fin- ished reading it. All this – and more – is now possi- ble thanks to a new hybrid solution that won UK publishers DC Thomson the Printed Innovation of the Year title at newsawards 2016 in London earlier this year. Founded in 1905 and headquartered in Dundee, Scotland, DC Thomson is best known as the producer of The Dundee Courier and The Sunday Post . It is one of the UK’s leading media or-

ganizations, with a second home base in London’s world-famous Fleet Street. Offset quality with inkjet DC Thomson’s printing plant in Dun- dee installed the new hybrid system in March 2015, enabling the production of bespoke newspapers with individu- alized marketing content. “Each copy of the newspaper is dif- ferent. We simply leave a white space and use the digital head to print unique content without having to swap plates,” explains Head of Operations Guy Forester , who runs DC Thomson’s contract print arm, Discovery Print. The Kodak Prosper S-Series Imprint- ing System is based on stream technol- ogy, which Forester describes as “pret-

to a local shopping mall to have their uniquely printed bar codes scanned by a road show team. After the code was scanned, a video would appear on the screen revealing whether the reader had won a Toy Chest or a consolation prize from Santa’s sack. “We saw a 39% increase in sales that day. Some readers even bought multi- ple copies,” says Matthews. Football – a topic guaranteed to grab reader attention in the UK – has provid- ed a great platform for giveaway cam- paigns. In a recent promotion, read- ers had to match their uniquely printed copies of the newspaper with the cor- rect scorer and the correct time in the UEFA European Championships. “If, say, your copy of the newspaper said ‘Ronaldo 23 minutes’, then you won a prize if Ronaldo scored at 23 minutes,” describes Matthews. Matthews is brimming with fresh ideas for using the new hybrid op- tion, which she sees as offering bound- less exciting commercial opportunities. “All our campaigns so far have gener- ated a great social media buzz and up- lift in sales and readership.” In addition to winning the Printed In- novation of the Year title at newsawards 2016, DC Thomson also took home the award for Best Regional Newspaper Printer of the Year. The Courier was additionally awarded as Best Region- al Newspaper. “It was a good night for us. We en- tered three categories and won all three,” concludes Forester.

ty ingenious”. Operating at full run- ning speed of 90,000 copies per hour, the print head consists of 2,400 tiny lit- tle nozzles that spray one billion drops of ink per second. It can do all the same things as an inkjet printer, but with off- set quality. “The print head provides us with the ability to produce tailored adver- tising campaigns via uniquely printed barcodes and coupons. It also enables us to produce micro-promotions using personalized text and images,” explains Forester. Making readers feel special No less clever than the technology is DC Thomson’s creative use of its com- mercial capabilities. Group Marketing Manager Kirsty Matthews has coordi- nated numerous fun campaigns captur- ing reader engagement. The first campaign involved a unique code added to the Saturday magazine. If readers wanted to see if they had won a prize, they had to buy a copy of the Monday newspaper. This was fol- lowed by the hugely popular ‘Merry Christmas Loyal Customer’ campaign, which earned The Evening Telegraph the Scottish Press Innovation Award for 2016. “To create cheer on Christmas Eve, we changed the masthead to wish read- ers a Merry Xmas using a randomized selection of loyal readers’ names on the front page. The campaign created a lot of social engagement. Our sales nor- mally drop on Christmas Eve because everyone is out shopping, but now we saw a year-on-year increase of 30%,”

reveals Matthews. Football fever

View DC Thomson’s short video of the hybrid print innovation: https://m.youtube.com/ watch?v=u0QCnUPwKvI

Another crowd favourite was The Evening Telegraph’s Toy Chest com- petition, which drove hordes of readers

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Luxury is never out of fashion

Inspiring looks, exquisite texture and a luxuriant finish: what works for fashion also makes a great fashion supplement – starting with a paper that oozes style.

Text: Silja Kudel Photo: The Telegraph

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Go-to advertising vehicle While many magazines continue to struggle with declining subscriptions and newsstand sales, The Telegraph Fashion Supplement has been going strong for 15 years. “Luxury still sells. Magazines like ours still remain the go-to advertising vehicle when clients want to showcase their brands to a wide audience. We produce a lot of spin-off supplements around luxury – luxury foods, luxury goods, luxury travel and so on – and obviously we want a luxury paper to go with it,” states Brady. As head of printing operations at the Telegraph Media Group for over 15 years, Brady can appreciate a pa- per that ticks all the boxes for superi- or technical performance. “Cote has all the assets we are look- ing for. It has a nice bulk and a very good shade. It prints wonderful- ly and maintains a finish which com- plements strong colours. It’s impres- sive for a matt paper to have such a su- per-smooth finish.” Beyond Snapchat “But what really sets it apart from other grades it its very nice texture. It has a velvety feel that our Art Di- rector really likes – and the price is right.” Brady has “a great working relation- ship” with UPM, one of the Telegraph Media Group’s premier long-standing suppliers. “UPM’s people are open, collaborative and very honest. They al- ways make themselves available and give us a good overview of the mar- ketplace.” Brady has been pleased to receive useful technical support from UPM. “When UPM Cote came onto the mar- ket, UPM advised us to try it. We did, and we loved it.” When asked to predict the future of print in the digital age, Brady gives a thoughtful hum. “It’s a difficult call. I think we’ll be seeing reduced circula- tions on national newspapers, but more bespoke and niche products. Readers will continue to want informed opin-

acked cover to cover with haute couture, supermodels and ce- lebrities, The Telegraph Fash- ion Supplement is the kind of upmarket magazine that style mavens love to de- vour along with their latte and French toast on a lazy Saturday morning. Published twice yearly, the hefty Fashion Supplement is The Telegraph’s traditional Saturday magazine supple- ment. Leafing through its silky pag- es – lined with runway coverage, in- spired editorial content and advertise- ments for luxury brands such as Gucci, Chanel and Mulberry – readers can es- cape into a beguiling world of glitz and glamour. The high-quality reprograph- ics make a clear statement: this mag looks posh and expensive. And posh is exactly what UK readers and advertisers are hungry for. Distrib- uted to 350,000 households in London and the South East region, the maga- zine’s key target group consists of af- fluent consumers who expect value for money. Magazine of the Year “It has very strong content and high production values, which cannot be underestimated in this niche market. From the reader’s perspective it’s very upmarket, and the advertising is high- end,” says Paul Brady , Operations Di- rector at Telegraph Media Group. The magazine stood out at the 2016 newsawards in London last April, where it was selected as the winner of the National Supplement/Magazine of the Year award. The judges praised the supplement’s “clean finish, excellent bleeds, great design and sharp images,” adding that “the luxuriant velvety finish has a good feel to it.” They also praised the great choice of paper stock, which helped The Tele­ graph secure the top spot and stand out from competing entries. The pa- per stock in question is UPM Cote Matt 1.3 H. “We previously used different paper, but then we came across Cote, and we love it! It has gone down ex- tremely well with Editorial and with advertisers also,” says Brady.

Posh is exactly what UK readers are hungry for.

huge cauldron of digital advertising in the Instagram world.” The Telegraph’s newspaper strategy going forward is to maintain its core readership base and advertising rev- enues by focusing on its standout as- sets: journalistic quality and high-end production values. “People aren’t stu- pid. They know a high-quality product when they’re reading one.”

ions and good journalism rather than just bites of Snapchat.” Brady believes that print and digi- tal media can coexist to mutual bene- fit. “All of our journalists are already working across both media – the two aren’t enemies. What is more worrying is that readers who consume news, as well as advertisers, are generally mov- ing away from traditional media to the

NEWSAWARDS 2017: Is it your turn next year? Newsawards is a UK-based event honouring excellence in print, digital and business innovation. One of the international categories, ‘Printed In- novation of the Year’, sponsored by UPM goes to the entry that demon- strates the most creative or commercially inventive use of print in news- papers. Judges will be looking for ideas that are new to the news media industry, especially those targeting young readers. To enter, your innovation must be printed between 1 January 2016 and 27 January 2017. The award ceremony takes place in London on 5 April.

Read more about newsawards at www.newsawards.co.uk/

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Funke Mediengruppe: still loving analogue While most media companies are busy developing their online presence, Germany’s Funke Mediengruppe has recently made a huge investment in print. Heinz Schwieger , head of the purchasing division, sees signs of a counter-trend moving back towards analogue.

f you ask Heinz Schwieger which media he chose for reading the news this morning, he replies with a boom- ing laugh: “Mine!” And “mine” certainly comprises a vast selection every day. From his of- fice in Essen in the heart of Germa- ny’s Ruhr region, he heads the purchas- ing division at Funke Mediengruppe, which has a total output of over 700 titles. Funke is the third-largest publishing house in Germany and also one of the largest regional newspaper publishers in the whole of Europe. Its portfolio en- compasses 12 daily newspapers, more than 170 consumer and trade maga- zines, over 70 advertising journals, 400 customer magazines and a varie- ty of internet publications. If Schwieg- er were to read them all, it would keep him busy for at least one full working month, let alone for one morning. Foot in two camps “Of course,” he reflects aloud, “we are positioned directly between two poles: analogue and digital.” The key chal- lenge of the moment for Funke, as for all media companies, is the question of how print and online journalism will evolve and, above all, how the two can be integrated most intelligently. So far, he admits, he is no closer to finding the ideal solution than his colleagues in competing media groups.

Text: Christine Wahl Photos: Funke Mediangruppe

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only more tangible but also more effi- cient than the equivalent digital tools. Tangibility plays an enormous role in advertising as well, Schwieger affirms. The marketing message of a perfume, for example, is conveyed significantly better by paper than by a technical plat- form. The feel is of great importance – which also applies to the papers sup- plied by UPM, of course. “UPM is one of the giants” “We purchase nearly a third of our pa- per from UPM,” Schwieger explains. He speaks enthusiastically about Funke’s excellent long-standing rela- tionship with the paper manufacturer. “I’ve been at Funke for thirty years; twenty of them in paper purchasing. UPM is one of the giants and they have become one of our most strategically important partners,” he says. Currently, Funke Mediengruppe reg- ularly sources paper from 12 different UPM plants, for which Schwieger has nothing but praise. He appreciates the consistency and reliability he enjoys in all his dealings with UPM. “Regardless of how UPM is organ- ized internally, we have always had a competent contact partner for every is- sue over the years – and that’s a great advantage.” And that goes not just for the company, but ultimately also for the readers.

But one thing is clear: “We definite- ly don’t want to give up on print in fa- vour of online.” In fact, Funke Medi- engruppe has not only developed its digital business in the last few years, but it has also made a huge investment in print. In 2014, the company signif- icantly scaled up its core business in printed media in Germany with the ac- quisition of regional daily newspapers as well as TV, radio and women’s titles from Axel Springer SE. The tactile dimension And there are good reasons for this move. In terms of the most impor- tant asset that journalism has to offer – credibility – Schwieger believes that print continues to be the market lead- er. The more confusing the growing glut of internet publications becomes, the more readers appreciate the guar- anteed integrity and transparency of sources provided by traditional prod- ucts. Schwieger sees signs of a coun- ter-trend moving back towards ana- logue in other areas as well. As an ex- ample, the German business magazine brand eins recently shared news about a digital agency which, while profes- sionally designing websites for com- panies, increasingly relies on analogue solutions in its own work process- es. Having a large ‘to do’ task sheet pinned up on the wall is reportedly not

Fast facts: Funke Mediengruppe

• Germany’s third largest newspaper and magazine publisher, privately held by the Funke family. • Headquartered in Essen, North Rhine- Westphalia. • Founded 3 April 1948 by Jakob Funke and Erich Brost. • Its first title, Westdeutsche Allgemeine Zeitung (WAZ), was a six-page newspaper published three times a week. • In 1976 it was renamed Zeitungsgruppe WAZ following the acquisition of other newspaper titles. • After further expansion into electronic media, it became WAZ Mediengruppe in 1997. • The company adopted its current name in 2013 after the Brost family sold its stake to the Funke family. Afterwards, the company has been renamed into Funke Mediengruppe. • Funke Mediengruppe publishes over 700 titles, specializing in regional newspapers, women’s titles and TV guides. • Employs 1,500 journalists and 4,000 other media experts. www.funkemedien.de

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S played across the front page of the latest Fußball-Bild is a con- frontational image of two foot- ballers revved up and ready for fierce battle. Attacking at left is FC Schalke’s midfield player Nabil Bentaleb. Div- ing in for a heroic save at right is FC Bayern Munich’s goalkeeper, Manuel Neuer. “We could beat Bayern, if…” screams the headline. The “if” in the headline piques curi- osity – and raises a smile – as Bayern Munich solidly leads the German Bun- desliga, while Schalke is rock-bottom in 18th place. How exactly does the un- derdog hope to turn the tide after inglo- riously losing the first five matches of the season? Where will they find the fighting spirit to beat the reigning Ger- man champions and most successful club in German football history? As of 26 August 2016, all this – and everything else that football fans need to know – can be found hot off the press in the daily Fußball-Bild . Germany’s first daily sports paper As soon as it hit the shelves, the new- comer was hailed “one of the most ex- citing print experiments in recent histo- ry” by experts such as the German me- dia website Meedia. Fußball-Bild’s kin- ship to Springer’s national Bild news- paper is certainly plain to see – read- ers enjoy the same modern, profession-

Springer shoots to score Media experts are hailing Fußball-Bild as one of the industry’s most exciting experiments in recent history. The new daily sports newspaper from Germany’s Axel Springer Media Group makes a bold debut in the print arena.

Text: Christine Wahl Photos: Anja Wechsler

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al tabloid style familiar from the parent publication. With just under 1,850,000 copies sold, Bild is still the most widely cir- culated daily newspaper in Germany. Nevertheless, a title dedicated wholly to football is new territory for Spring- er. It will initially be published for a tri- al period until the end of the year, with 60,000 copies being sold exclusively in the metropolitan areas around Munich and Stuttgart. There has never been a daily sports newspaper in Germany until now – which is quite surprising if you look at Germany’s football-loving Euro- pean neighbours such as France, Italy and Spain. Daily sports titles in these countries are found not only in stand- ard newspaper ranges, but they also consistently rank among the best sell- ers at every newspaper kiosk. Until now, experts have suggest- ed that Germany offers meagre pros- pects for this type of title, arguing that the market gap has already been filled with free-to-air TV programmes and weekly or biweekly football titles, such as Kicker and Springer’s own foot- ball-heavy Sport-Bild . Football is bigger than ever The decision to launch the new title was a long-deliberated one. Accord- ing to Bild Manager Frank Mahlberg , plans to launch a daily sports paper are

documented in the company archives as far back as twenty years ago. Why, then, has Springer decided to risk it now? “Football is bigger than ever,” the company head argues. “You can tell from the TV ratings, the size of the crowds in the stadiums and the sums of money that channels pay for broadcasting rights.” With its new paper, the publisher hopes to reach out to all those “who can’t get enough of football.” This tar- get group is steadily growing in size. “Since the World Cup in 2006, we’ve seen the football hype increase year after year,” says the Chief Editor of Fußball-Bild, Matthias Brügelmann . In fact, the 2006 World Cup – re- ferred to by Germans as their “sum- mer fairy-tale” – unleashed a whole new level of enthusiasm, and not just because their team came third on home turf, but also because their hearts were captivated by the young players and their thrilling style of attack. Print only, please The new sports paper, printed mostly on paper from UPM, has another spe- cial differentiator: going against the general trend for online journalism, Fußball-Bild is strictly print only. “Naturally, football fans enjoy watching football on their phones so that they can experience what it’s like in the stadiums, and of course everyone

it supplements with exclusive content such as the front page, up-to-date com- mentary and graphics. The debuting sport star seems to have plenty of positives going for it – but whether or not the readers agree will be revealed at the end of the year. The results of the trial will be assessed during the Christmas break. If the re- sult is a thumbs-up, Nabil Bentaleb’s war cry and Manuel Neuer’s heroic saves will be seen throughout Germa- ny on the front page of the newspaper from 2017 onwards. And perhaps Fuss- ball-Bild can comfort Schalke fans with some golden tips for beating the unbeatable Bayern!

at Springer is aware of the popularity of live text. However, when it comes to background, analysis and perspective, nothing does it better than print. We be- lieve that a clear style and plenty of ed- itorial content from cover to cover give our paper that added value,” says com- pany spokesman Friedrich Kabler . “With Fußball-Bild we’re showing that it’s possible to be innovative in the world of print,” he adds. Here they’ll make no compromise: anyone hoping to read the content of the new sports pa- per online will be searching the internet in vain. Fußball-Bild will focus exclu- sively on traditional print journalism. “Our trial period will run until the German league’s winter break, and we have made a conscious decision not to put any content online during this time,” explains Kabler. Springer’s decision is applauded by Maria Voigt , Group Manager, Acti- vation Print at PHD Germany. Voigt praises the publisher for invigorating the industry and boldly investing in print innovation, despite what the cyn- ics might argue. Debut of a rising star Fußball-Bild is able to carefully con- trol its costs and risks as it requires no separate team of editors. The newcom- er mainly draws on existing text from the twelve Bild regional offices as well as from the Berlin headquarters, which

UPM NEWS 13

Has the servant become the master? Are digital devices forcing us to stay ‘always on’ at the cost of our mental health and productivity? Learn to spot the early warning signs of digital burnout before it’s too late.

Text: Silja Kudel Photo: Matti Immonen

Slaves to our smartphones

…the calming tactile experience of holding the paper is also a great way of thwarting digital burnout.

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igital devices have revolution- ized our lives in countless ways, freeing us from office cubicles and placing a vast world of information at our fingertips. But is hyper-connec- tivity a blessing or a curse? A growing choir of experts are voicing the opinion that staying wired 24/7 doesn’t make us more productive – much less happier. It’s becoming harder to distinguish between ‘on-time’ and ‘off-time’, ar- gues Leslie Perlow in her book Sleep- ing with Your Smartphone . The Harvard Business School professor laments that we are caught in a “vicious cycle of re- sponsiveness”, obsessively checking our messages and allowing work to in- vade the home.

people work together to create ‘pre- dictable time off,’ people, teams, and ultimately the organization all stand to benefit,” she writes. At worst, hyper-connectivity can lead to a condition known as ‘digi- tal burnout’, a specific type of burnout triggered by digital devices. It has the same symptoms as work-related burn- out, such as loss of motivation, emo- tional exhaustion, sleep disturbances, lowered immunity and depression. But when can we begin to suspect that internet addiction might be becom- ing a problem? “When it becomes dif- ficult for you to quit and when it starts consuming more time than you origi- nally planned,” says Professor Katarii- na Salmela-Aro , co-author of Mind the Gap , a study examining the dark side of internet usage among Finnish adolescents. The study found a correlation to ex- ist between excessive internet usage, school burnout and depression, yet far from demonizing the internet, Salmela- Aro argues that schools should active- ly encourage pupils to use their digital competencies in schoolwork. “We found that students with very high digital competence often feel cyn- ical towards school, as they’re not al- lowed to use those competencies in the classroom. They then disengage and invest all their time and effort into the digital world outside school.” But how much internet usage is too much: when do we know it’s time to switch off? “It’s difficult to say, as it depends on the person. But it’s prob- lematic if you find it difficult to disen-

gage and if it begins to steal too much time from school, work or sleep,” says Salmela-Aro. Print books thrive, Twitter stumbles Certain recent trends suggest that peo- ple are suffering from a growing degree of ‘technology fatigue’ and are seeking out more traditional, tactile experienc- es. Last year saw a revival in tradition- al publishing, with print books sales in the US and UK rising for the first time in four years, while e-books meanwhile suffered a decline. Another interesting development is that Twitter’s user growth plummeted sharply last year, perhaps suggesting that people are no longer quite so ex- cited about exchanging bite-size com- mentaries with online strangers. Readers hungry for real news are more likely to find satisfaction read- ing the daily newspaper. Not only do newspapers contain more detailed in- formation, but they also cover a broad- er range of topics, from politics and fi- nance to sports and culture. The calm- ing tactile experience of holding the pa- per is also a great way of thwarting dig- ital burnout. In any case, as digital technology in- evitably comes to play an increasingly dominant role in our lives, it is up to all of us to consider whether it might be time to switch off our smartphones and pick up the newspaper for the benefit of our health and work-life balance. The world won’t end if we go offline from time to time. Really.

Even during our downtime, we are lured back into the world of work by insistent ringtones and message alerts. We can’t resist sneaking a peek at our smartphone whenever it beckons, even in the middle of a family dinner. We are never fully ‘off’ or relaxed, which is bad for our relationships, our mental health and ultimately also for business. The dark side of the internet Perlow conducted an experiment with a group of workaholics at Boston Con- sulting Group and found that when they made a concerted effort to dis- connect from their digital devices for a few agreed hours every week, the entire group became more productive. “When

Tips for digital detoxing

• Read the newspaper in-depth from cover to cover. • Set an internet curfew: make a pact not to surf after eight in the evening • Don’t answer work mails from home late in the evening. • Don’t jump to respond to every notification. If you’re enjoying a conversation with someone, switch to mute. • Schedule an hour each day for handling email correspondence. Don’t keep checking your messages every five minutes. • Never sleep with your phone. The blue light emitted by devices suppresses the sleep-inducing hormone melatonin, resulting in lower quality sleep. Sources: Perlow, Leslie A: Sleeping with Your Smartphone: How to Break the 24/7 Habit and Change the Way You Work, Harvard Business Review press, 2012 Salmela-Aro, K., Upadyaya, K., Hakkarainen, K., Lonka, K. & Alho, K.: The Dark Side of Internet Use: Two Longitudinal Studies of Excessive Internet Use, Depressive Symptoms, School Burnout and Engagement Among Finnish Early and Late Adolescents. Journal of Youth and Adolescence, 2016

UPM NEWS 14

Mengis has been printing digitally since June 2015. The machine can produce up to 5,000 24–32 page copies per hour.

An investment that sends a clear signal

If you want to be innovative, you have to change your perspective and look at the big picture.

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When it comes to digital newspaper printing, Mengis Druck und Verlag AG from the Valais area of Switzerland is a ground-breaking pioneer. This daring innovator relies on UPM’s paper quality for an immaculate digital finish.

ast year Mengis Group came up with an innovation that made the industry sit up and take notice: Its newspaper Walliser Bote offers an ex- citing example of the fresh ideas that can be put to work with digital printing technology. As for the benefits of this technology, Nicolas Mengis , Chairman of the Ex- ecutive Board at Mengis Group, has a wealth of arguments ready – most nota- bly the ability to individualize content. While printing plates can only produce uniform copies, digital printing enables a variety of images, text sections or names to be inserted in the same print cycle. “This level of individualization is hugely important for our customers in terms of advertising effectiveness and customer loyalty,” explains Mengis. Further plus points are that the print quality is consistently high and the vol- ume of waste generated during proof- The market has spoken: everything has to be faster and resources have to be utilized flexibly. Mengis is tapping into this trend by investing in a three- part digital printing system comprising an HP T490 inkjet press, a downstream MAN-FoldLine for folding work and a Müller-Martini-Alphaliner for putting it all together. To print Walliser Bote they annually use around 800 tonnes of UPM News ing is a massive 95% lower.” Welcome to the future

“In addition to publishing our own Walliser Bote , we also provide con- tract digital printing services to cus- tomers such as a weekly betting paper in France,” states Mengis. The new technology and the ability to produce top-quality print with a res- olution of 2400 dpi also increases the revenue-generating potential of one- off contract printing jobs – normally a business with extremely tight mar- gins. Seeing the big picture “If you want to exploit all the bene- fits, the ideal job is a publication with a high page count printed in a run of up to 5,000 copies with lots of inter- nal bespoke modifications,” explains Mengis. Even so, it is surprising that Mengis Group opted for digital production of Walliser Bote , which has a daily print run of 21,000. With the digital pro- cess, ink still easily accounts for 30% of costs. “If you want to be innovative, you have to change your perspective and look at the big picture. We weren’t looking to become cheaper. What we wanted is to actively tackle the chal- lenges in our industry and open up new markets,” says Mengis. This forward-looking investment, which significantly diversifies the company’s offering to customers and strengthens its foothold on the market, is more than a good start.

Text: Carola Malzner Photos: Mengis Group

Nicolas Mengis is Chairman of the Ex- ecutive Board and principal sharehold- er of Mengis Group in Visp, in the Swiss canton of Valais. The family-owned com- pany employees a total of 230 people at Mengis Druck AG and Mengis Medien AG. www.mengisgruppe.ch

from their long-term paper suppli- er, UPM Steyrermühl mill in Austria. “We are also using UPM Digi Fine Jet 90 g/m 2 paper for other print jobs. We were impressed by the quality and price of this paper, which is optimized for high-speed inkjet printing,” says Mengis.

UPM NEWS 15

Austrians are print people

Austrians equate print with quality and diversity of opinion – and these are among the reasons why newspapers remain highly respected throughout the country. Thomas Kralinger , President of the Austrian Newspaper Association, shares his views on trust, competition and responsibility.

Text: Carola Malzner Photo: VÖZ

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rinted newspapers remain very popular in Austria, because lo- cals remain loyal to the tactile experience of holding their daily news- papers in their hands – and this natu- rally also goes for Thomas Kralinger , President of the Austrian Newspaper Association (Verband Österreichischer Zeitungen, VÖZ) . “I like to read in ‘print mode’ – and not just for professional reasons either. I like the feel of the material. And, let’s be honest, the layout and presentation of world affairs is clearer and more at- tractive in printed newspapers than in

the most confidence on the market,” af- firms Kralinger. As one of the manag- ing directors of the Austrian company Mediaprint AG, he is responsible for ti- tles including the long-standing domes- tic newspaper Der Kurier. It is an inescapable fact, however, that ongoing media changes are funda- mentally altering the underlying busi- ness principles of the mass media in- dustry. “Media managers must remain active participants in the competition for the public’s attention. This means identifying the benefits of all the avail- able channels,” states Kralinger, who sees the cross-fertilization of print and

states Kralinger: “We are operating in a competitive environment with the most powerful brands in the world vying to set the tone. That makes it even more important for newspaper and magazine content to be protected against com- mercial exploitation by global corpo- rations.” Free newspapers with high circu- lations are muscling in on the con- test for real content and fair compe- tition. “They do particularly well in areas of high population density. But purchased print media remains respon- sible for maintaining high levels of quality and diversity in the Austrian media landscape,” emphasizes Kralin- ger. “Our high subscription rates show that the public appreciates quality and diversity of opinion. The outlook for us is very positive.”

any other form!” Media in flux

online media as inevitable. Content and integrity

Austria remains a country of news­ paper readers, even if circulations have fallen off in the last ten years. “But print remains the media that inspires

“We must remain active participants in the competition for the public’s attention,” says Thomas Kralinger, President of the Austrian Newspaper Association (VÖZ).

The competition never sleeps and the market is global, which makes it cru- cial to maintain editorial integrity,

The millennials – a lost generation?

Text: Mari Hirvi, Silja Kudel Photo: Matti Immonen W hen was the last time you saw a 20–35 year-old hold- ing a newspaper instead of a mobile device while commut- ing? It hasn’t escaped anyone’s atten- tion that Generation Y spends less and less time engaging with printed news- papers. However, all is not lost: read on for some lesser-known facts about this misunderstood demographic cohort. 1: They want to know what’s going on. The millennials are often regarded as ignorant, but this is far from the case.

According to a study by the American Press Institute, 85% of them consider it at least somewhat important to keep up with the news, while 69% read the news daily – with almost half the con- tent being in print. Print newspapers are a trusted medium: according to a Finnish study, eight in ten millennials find newspapers reliable. 2: They’re interested in commentary. Beyond sharing news content on social media themselves, millennials want to read what their friends have to say

about current affairs. While it is im- possible for print to offer the kind of immediate response that is inherent to online media, newspapers – with ex- perienced journalists as contributors – have the ability to offer deeper insight or even a completely different narrative to a story being shared in social media. 3: They appreciate tangibility. When targeting millennials, the phys- ical dimension of newspapers should not be seen as a weakness, but rather as an advantage. In their eyes, tangible ob- jects like books and vinyl records have

nostalgia value. Could newspapers ex- ploit this trend as well and establish an emotional connection with the millen- nial audience? Research suggests that newspapers have potential to do this. In fact, a Finnish study has revealed that millennials feel as emotionally bonded to print newspapers as they do to big digital players Facebook and Goog- le. And while clicking through news articles online might be fast and easy, the deep reading experience offered by print media still remains unequalled.

UPM NEWS 16