UPM Pulp Matters 1/2023

Finding the perfect pulp for the customer

TEXT: SAMI ANTEROINEN PHOTO: UPM

Maria Jose Aguerrebere,

“New capacity always creates expectations and there’s a need to show that the quality is just as high and stable as before,” says María José Aguerrebere , Technical Customer Service Manager for UPM. She is referring to the Fray Bentos pulp mill which started operations back in 2007. According to Aguerrebere, the knowledge gained from Fray Bentos has been invaluable in getting the Paso de los Toros pulp mill up and running. “We have certainly gained a lot of experience we can use going forward,” she says. Aguerrebere points out that the company has two mills but one team in place in Uruguay. “We are more confident now that we can handle whatever challenges may surface.” PULP BUZZ Aguerrebere’s job consists largely of advising and consulting customers on matters such as finding the best pulp mix and process adjustments to meet the required use standards – as well as optimising cost and performance along the way. Constantly in contact with UPM’s customers, Aguerrebere reports that they’re hyped about the new mill as well. “These are well established companies that know what they want – and now we’re able to serve them even better,” she says. As sustainability and environmental issues are more and more relevant for companies and consumers alike, UPM is happy to provide a sustainable product.

“That’s a lot of sustainable expertise that we bring to the table and our customers really appreciate that.”

Technical Customer Service Manager, Americas

GET THE FACTS Aguerrebere mentions also how UPM R&D centres occupy a key role when customers are benchmarking various pulps. This enables ample support to customers making the transition to using UPM pulps. As it stands, customers often wonder about the pulp they are currently using: can we do better? “We do trials with the samples and are able to make solid recommendations to the customer, based on their genuine needs. Looking at the customer’s total production process, we can provide support every step of the way, starting with the proper adjustment of the furnish composition and refining of production parameters.” NEW CHAPTER IN A GREAT STORY Having worked for UPM for 20 years, Aguerrebere has seen major pulp moves materialise in the country – when she joined the ranks, even the Fray Bentos mill was yet to be constructed. She is very proud of the comprehensive portfolio of fibres that UPM has been able to put together over the years. “I really think it’s the best of North and South, and I would say that our customers agree.”

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