UPM Pulp Matters 2024

PULP MATTERS

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CONTENT 1/2024

4–5 EDITORIAL GROWING TOGETHER WITH OUR CUSTOMERS 6–15 FIBRE PHENOMENA UPM PASO DE LOS TOROS RIGHT ON TRACK 16–17 IN FOCUS SETTING SIGHTS ON NORTH AMERICA 18–21 CUTTING EDGE TURNING PULP INTO PERFORMANCE 22–25 THE PERSONAL TOUCH FOREST OWNERSHIP IS AN INVESTMENT FOR THE FUTURE 26–27 PULP PORTFOLIO Q&A: UPM PULP SUSTAINABILITY HANDBOOK 28–29 BUSINESS BLUEPRINT PULP AT THE CORE OF CIRCULARITY 30–31 NEWS PULP CONNECT, SUSTAINABLE PACKAGING SURVEY, ECOVADIS RECOGNITION & NOKIAN TYRES PARTNERSHIP

UPM’S TECHNICAL SUPPORT IN NORTH AMERICA FINDS THE PERFECT PRODUCT FIT FOR EACH CUSTOMER

06 EUCALYPTUS ECONOMY The UPM Paso de los Toros mill has various positive impacts on the local economy and regional development.

22 FOREST PARTNERSHIP María Marta Albicette and Carlos Viola have turned family land into a profitable plantation forest.

PULP MATTERS ISSUE 2024 Alvar Aallon katu 1, PL 380,

Production and layout: Vapa Media Printing house: Grano

28 THE BIG QUESTIONS

FI-00101 Helsinki www.upmpulp.com

PULP MATTERS is published in English and Chinese.

PEFC/02-31-80

Publisher: UPM Pulp Editor-in-chief: Sari Hörkkö Editorial board: Fang Deng, Mira Huang, Sari Hörkkö, Tomas Wiklund & Roberto Mirande

The UPM Pulp Sustainability Handbook answers our customers’ questions about a whole range of sustainability-related issues.

Promoting Sustainable Forest

Cover: UPM Fine 170 g Paper: UPM Fine 120 g

Management www.pefc.org

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PULP MATTERS 2024