UPM Pulp Matters 2024

CUTTING EDGE

A good example of Claverie’s work in practice is a current case where a specialty paper manufacturer required a product with a lot of air resistance but is using a machine with limited drainage capability. “In this case we tested their pulp samples in our R&D centre to get data that could be compared with our products. We then ran a simulation programme to see how our different pulps would perform on their machine. Based on this I was able to make a well-informed recommendation for the most suitable product,” Claverie explains. Considering the main elements of good customer service and building trustworthy relationships, Claverie highlights responding quickly to potential quality issues and working in close cooperation to understand the root cause and implement corrective actions. “I believe in creating partnerships by providing information transparently and backed with meaningful data so that customers feel they can rely on us,” she notes. M uch like her colleagues – Sales Director Darren Barker and Senior Sales Manager Jean-François Royer who are introduced in this issue’s Market Review article – Claverie works mostly from her home office and does a lot of travelling. Her husband also works in the industry. “I’ve lived all my life in different parts of Maine – except for a five-year period in Michigan. Currently we live ‘way Downeast’ near the Canadian border, where we have 10 acres on the bay. I love the outdoors and gardening, and my husband keeps bees and makes our own maple syrup.” With environmental values close to her heart, she says one of the reasons for taking on the new position was UPM’s strong sustainability story. She considers this a competitive advantage for the company in a market that tends to be very careful about regulatory constraints. “I feel really good about the choices UPM is making regarding sustainability. Naturally it helps when you can stand behind the company values and believe in what you are selling,” Claverie concludes.

“I BELIEVE IN CREATING

“Relationship building and getting to meet many of our customers in person is one of my main tasks in the beginning,” says Monique Claverie.

PARTNERSHIPS BY PROVIDING INFORMATION TRANSPARENTLY AND BACKED WITH MEANINGFUL DATA SO THAT CUSTOMERS FEEL THEY CAN RELY ON US.”

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PULP MATTERS 2024