UPM Annual Report 2025
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Sales by destination country
External sales by major products
€ million
2025
2024
Business area
Business
2025
2024
Finland
1,350
1,306
€ million UPM Fibres
Germany
899
1,073
UPM Pulp, UPM Timber
2,908
3,108
United States
1,263
1,408
UPM Energy
UPM Energy
480
487
United Kingdom
506
513
UPM Adhesive Materials
UPM Adhesive Materials
1,655
1,562
China
1,515
1,744
UPM Specialty Papers
UPM Specialty Papers
1,108
1,272
France
356
386
UPM Communication Papers
UPM Communication Papers
2,459
2,920
Uruguay
99
100
UPM Plywood
UPM Plywood
389
409
Poland
288
304
Other operations
UPM Forest, UPM Biofuels, UPM Biochemicals
659
582
Other EU countries
1,604
1,577
Eliminations and reconciliations
-2
-1
Other European countries
346
402
Total
9,656
10,339
Rest of world
1,430
1,527
Total
9,656
10,339
BUSINESS
PRODUCT RANGE
UPM Pulp
Softwood, birch and eucalyptus pulp
2.2
Sales
UPM Timber
Standard and special sawn timber
UPM Energy
Electricity and related services
Sales by business area
UPM generates revenue mainly from the sale of goods, i.e. several types of products. The majority of UPM’s revenue comes from sales of graphic and specialty papers to publishers, retailers, printing houses, merchants and distributors, converters and label stock manufacturers; sales of self adhesive label materials to label printers and brand owners and sales of pulp products to tissue, board, specialty and graphic paper producers. The revenue comprises also sales of energy, biofuels, sawn timber and plywood products and a very limited amount of services not related to sale of goods. UPM sells a proportion of its products to several major customers. The largest customer in terms of sales represented approximately 3% (2%) of UPM’s sales and the ten largest customers represented approximately 12% (13%) of such sales. The Group disaggregates its external sales by business area, because this depicts how the nature, amount, timing and uncertainty of revenue and cash flows are affected by economic factors. Sales by UPM business areas are reported consistently, with the internal reporting provided to UPM’s President and CEO who is responsible for allocating resources and assessing performance of the business areas. The goods and services included in sales revenue of each business area are presented in below tables.
UPM Adhesive Materials
Self-adhesive paper and film label stock
€ million
2025
2024 Change %
UPM Specialty Papers
Labeling materials, release base papers, flexible packaging materials, office papers, graphic papers
UPM Fibres
3,407
3,728
-9 %
UPM Communication Papers
Graphic papers for various end-uses
UPM Energy
615
627
-2 %
UPM Plywood
Plywood and veneer products
UPM Adhesive Materials
1,655
1,562
6 %
UPM Forest
Wood and wood-based biomass (logs, pulpwood, chips, forest residues etc.), full forestry service offering
UPM Specialty Papers
1,315
1,467
-10 %
UPM Biofuels
Wood-based renewable diesel for transport and renewable naphtha for transport and petrochemicals
UPM Communication Papers
2,493
2,953
-16 %
UPM Biochemicals
Lignin products for industrial use
UPM Plywood
409
430
-5 %
Other operations
693
623
11 %
Accounting policies
Eliminations
-932
-1,051
—
relating to goods is recorded at the time of loading and the portion of revenue relating to delivery services over time when the service has been performed. UPM sells energy to NordPool electricity market. Revenue is recognized when electricity is transmitted over time. Sales of services UPM provides forest expertise and contracting services to woodland and forestry owners and freight services (free space on Group’s vessels sold as freight services). Revenues from services are recorded over time when the service has been performed. Sales of services is very limited and thus the Group does not report it separately. Revenue recognition The Group recognizes revenue as an amount equal to the price specified in the customer contract net of any sales taxes, cash flow hedging results of sales in foreign currency, hedges of energy sales and variable consideration, when applicable. Variable consideration is defined as any
Sales of goods UPM’s performance obligation in the contracts with customers consists of providing the goods specified in the contracts. Revenue from UPM’s product sales is recognized when performance obligation is satisfied, which takes place at a point in time when control of the goods has been transferred to the customer. In UPM’s customer contracts the transfer of control and thus timing of revenue recognition is largely dependent on delivery terms. Group terms of delivery are based on Incoterms 2020, the official rules for interpretation of trade terms issued by the International Chamber of Commerce. A major part of the sales contracts is on delivery terms basis, whereby delivery is not a promised service to the customer, as the control of a good does not transfer to the customer before shipment. Revenue and the corresponding receivable are recorded at the point in time when the product is delivered to the destination point for terms designated Delivered Duty Paid (“DDP”) or Delivered at Place (“DAP”). For sales transactions designated free of carriage (FCA), revenue is recorded at the time of shipment. For sales transactions designated as Carriage paid to (CPT) or Carriage and Insurance Paid to (CIP), the portion of revenue
Total
9,656
10,339
-7 %
Refer to » Note 2.1 Business areas for information on UPM products .
UPM Financial Report 2025
274
UPM Financial Report 2025
275
274
275
UPM Annual Report 2025
UPM Annual Report 2025
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